digital marketing conversion optimization marketing strategy deck ungagged day 2

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ldquoBlack Hat Results With White Hat Tacticsrdquo

Sneaky tactics you can copy that we used to build a pound12 million web property in just 18 months

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

THE 4 STEP FUNNEL

1 Build A Viral Content Engine

2 Reverse Engineer Everything

3 Create Split-Test Systems

4 Monetize Across The Full Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 1BUILD A VIRAL

CONTENT ENGINE

Viral Content Engine SOP

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Create slides Post to SlideShare

bull Create video from slides Post to YouTube

bull Demo videos wstills from video Post to Facebook

bull Book from video transcription Post to Amazon

bull Podcast from book read (celeb readers a plus) Post to iTunes

bull Create word art + infographics from book callouts

bull Post word art + infographics on Instagram

bull Post word art + infographics on Pinterest

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Post demo stills to Instagram + Pinterest

bull Post book to Facebook as Facebook Notes

bull Blog entire book on Tumblr w video embeds

bull Tweet each chapter video slide amp image

bull Post book as LinkedIn articles

bull pound1000 Facebook paid traffic to Tumblr posts

bull pound200 FB paid boost to word art embeds

bull pound200 FB paid traffic to video clips

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STEP 2REVERSE ENGINEER

EVERYTHING

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

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Use Experian For Business Intelligence

Whatrsquos Their Entity Information

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What Are Their Assets amp Liabilities

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How Much Money Do They Make

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What Is Their Business Structure

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Who Are Their Shareholders amp Directors

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Who Are Their Former Directors

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Who Are Their Employees

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Who Are Their Outsourcers

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Who Designed Their Logo(s)

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Who Designed Their Logo(s)

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Who Is Their Build Team

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What Theme Do They Use

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What Build Tech Do They Use

What Build Tech Do They Use

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

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Who Are Their Suppliers

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Who Writes Their Copy

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Whatrsquos Their Sales Funnel

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36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

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What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

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What Products Are Selling Best

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What Prices Are Selling Best

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What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

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Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

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Find Whatrsquos Working On AdWords

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Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

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Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

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GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

THE 4 STEP FUNNEL

1 Build A Viral Content Engine

2 Reverse Engineer Everything

3 Create Split-Test Systems

4 Monetize Across The Full Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 1BUILD A VIRAL

CONTENT ENGINE

Viral Content Engine SOP

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Create slides Post to SlideShare

bull Create video from slides Post to YouTube

bull Demo videos wstills from video Post to Facebook

bull Book from video transcription Post to Amazon

bull Podcast from book read (celeb readers a plus) Post to iTunes

bull Create word art + infographics from book callouts

bull Post word art + infographics on Instagram

bull Post word art + infographics on Pinterest

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Post demo stills to Instagram + Pinterest

bull Post book to Facebook as Facebook Notes

bull Blog entire book on Tumblr w video embeds

bull Tweet each chapter video slide amp image

bull Post book as LinkedIn articles

bull pound1000 Facebook paid traffic to Tumblr posts

bull pound200 FB paid boost to word art embeds

bull pound200 FB paid traffic to video clips

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 2REVERSE ENGINEER

EVERYTHING

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

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What Are Their Assets amp Liabilities

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How Much Money Do They Make

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What Is Their Business Structure

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Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

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Who Are Their Outsourcers

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Who Designed Their Logo(s)

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Who Designed Their Logo(s)

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Who Is Their Build Team

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

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What Build Tech Do They Use

What Build Tech Do They Use

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

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Who Are Their Suppliers

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Who Writes Their Copy

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Whatrsquos Their Sales Funnel

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36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

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What Products Are Selling Best

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What Products Are Selling Best

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What Products Are Selling Best

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What Prices Are Selling Best

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What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

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Find What TV Infomercials Are Working

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Find What TV Infomercials Are Working

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Find What TV Spots Are Working

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Find Whatrsquos Working On AdWords

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Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

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Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

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GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

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Get A Good Overview Of All Competition

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STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

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NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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1 Build A Viral Content Engine

2 Reverse Engineer Everything

3 Create Split-Test Systems

4 Monetize Across The Full Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 1BUILD A VIRAL

CONTENT ENGINE

Viral Content Engine SOP

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Create slides Post to SlideShare

bull Create video from slides Post to YouTube

bull Demo videos wstills from video Post to Facebook

bull Book from video transcription Post to Amazon

bull Podcast from book read (celeb readers a plus) Post to iTunes

bull Create word art + infographics from book callouts

bull Post word art + infographics on Instagram

bull Post word art + infographics on Pinterest

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Post demo stills to Instagram + Pinterest

bull Post book to Facebook as Facebook Notes

bull Blog entire book on Tumblr w video embeds

bull Tweet each chapter video slide amp image

bull Post book as LinkedIn articles

bull pound1000 Facebook paid traffic to Tumblr posts

bull pound200 FB paid boost to word art embeds

bull pound200 FB paid traffic to video clips

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 2REVERSE ENGINEER

EVERYTHING

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Are Their Assets amp Liabilities

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

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Find What TV Infomercials Are Working

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Find What TV Spots Are Working

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Find Whatrsquos Working On AdWords

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Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

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GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

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NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 1BUILD A VIRAL

CONTENT ENGINE

Viral Content Engine SOP

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Create slides Post to SlideShare

bull Create video from slides Post to YouTube

bull Demo videos wstills from video Post to Facebook

bull Book from video transcription Post to Amazon

bull Podcast from book read (celeb readers a plus) Post to iTunes

bull Create word art + infographics from book callouts

bull Post word art + infographics on Instagram

bull Post word art + infographics on Pinterest

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Post demo stills to Instagram + Pinterest

bull Post book to Facebook as Facebook Notes

bull Blog entire book on Tumblr w video embeds

bull Tweet each chapter video slide amp image

bull Post book as LinkedIn articles

bull pound1000 Facebook paid traffic to Tumblr posts

bull pound200 FB paid boost to word art embeds

bull pound200 FB paid traffic to video clips

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 2REVERSE ENGINEER

EVERYTHING

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Are Their Assets amp Liabilities

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Viral Content Engine SOP

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Create slides Post to SlideShare

bull Create video from slides Post to YouTube

bull Demo videos wstills from video Post to Facebook

bull Book from video transcription Post to Amazon

bull Podcast from book read (celeb readers a plus) Post to iTunes

bull Create word art + infographics from book callouts

bull Post word art + infographics on Instagram

bull Post word art + infographics on Pinterest

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Post demo stills to Instagram + Pinterest

bull Post book to Facebook as Facebook Notes

bull Blog entire book on Tumblr w video embeds

bull Tweet each chapter video slide amp image

bull Post book as LinkedIn articles

bull pound1000 Facebook paid traffic to Tumblr posts

bull pound200 FB paid boost to word art embeds

bull pound200 FB paid traffic to video clips

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 2REVERSE ENGINEER

EVERYTHING

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Are Their Assets amp Liabilities

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Create slides Post to SlideShare

bull Create video from slides Post to YouTube

bull Demo videos wstills from video Post to Facebook

bull Book from video transcription Post to Amazon

bull Podcast from book read (celeb readers a plus) Post to iTunes

bull Create word art + infographics from book callouts

bull Post word art + infographics on Instagram

bull Post word art + infographics on Pinterest

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Post demo stills to Instagram + Pinterest

bull Post book to Facebook as Facebook Notes

bull Blog entire book on Tumblr w video embeds

bull Tweet each chapter video slide amp image

bull Post book as LinkedIn articles

bull pound1000 Facebook paid traffic to Tumblr posts

bull pound200 FB paid boost to word art embeds

bull pound200 FB paid traffic to video clips

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 2REVERSE ENGINEER

EVERYTHING

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Are Their Assets amp Liabilities

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

bull Post demo stills to Instagram + Pinterest

bull Post book to Facebook as Facebook Notes

bull Blog entire book on Tumblr w video embeds

bull Tweet each chapter video slide amp image

bull Post book as LinkedIn articles

bull pound1000 Facebook paid traffic to Tumblr posts

bull pound200 FB paid boost to word art embeds

bull pound200 FB paid traffic to video clips

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 2REVERSE ENGINEER

EVERYTHING

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Are Their Assets amp Liabilities

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 2REVERSE ENGINEER

EVERYTHING

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Are Their Assets amp Liabilities

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Are Their Assets amp Liabilities

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Use Experian For Business Intelligence

Whatrsquos Their Entity Information

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What Are Their Assets amp Liabilities

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How Much Money Do They Make

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What Is Their Business Structure

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Who Are Their Shareholders amp Directors

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Who Are Their Former Directors

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Who Are Their Employees

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Who Are Their Outsourcers

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Who Designed Their Logo(s)

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Who Designed Their Logo(s)

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Who Is Their Build Team

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What Theme Do They Use

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What Build Tech Do They Use

What Build Tech Do They Use

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Writes Their Copy

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Whatrsquos Their Sales Funnel

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36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

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What Products Are Selling Best

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What Products Are Selling Best

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What Products Are Selling Best

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What Prices Are Selling Best

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What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

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Find What TV Infomercials Are Working

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Find What TV Infomercials Are Working

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Find What TV Spots Are Working

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Find Whatrsquos Working On AdWords

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Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

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Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

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GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Whatrsquos Their Entity Information

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What Are Their Assets amp Liabilities

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How Much Money Do They Make

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What Is Their Business Structure

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Who Are Their Shareholders amp Directors

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Who Are Their Former Directors

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Who Are Their Employees

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Who Are Their Outsourcers

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Who Designed Their Logo(s)

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Who Designed Their Logo(s)

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Who Is Their Build Team

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

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What Build Tech Do They Use

What Build Tech Do They Use

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Writes Their Copy

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Whatrsquos Their Sales Funnel

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36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

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What Products Are Selling Best

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What Products Are Selling Best

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What Products Are Selling Best

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What Prices Are Selling Best

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What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

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Find What TV Infomercials Are Working

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Find What TV Spots Are Working

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Find Whatrsquos Working On AdWords

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Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

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Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

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GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Are Their Assets amp Liabilities

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

How Much Money Do They Make

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Is Their Business Structure

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Shareholders amp Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Former Directors

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Employees

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

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Who Designed Their Logo(s)

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Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Outsourcers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Designed Their Logo(s)

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Is Their Build Team

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Theme Do They Use

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What Build Tech Do They Use

What Build Tech Do They Use

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Writes Their Copy

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Whatrsquos Their Sales Funnel

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36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

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What Products Are Selling Best

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What Products Are Selling Best

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What Products Are Selling Best

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What Prices Are Selling Best

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What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

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Find What TV Infomercials Are Working

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Find What TV Infomercials Are Working

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Find What TV Spots Are Working

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Find Whatrsquos Working On AdWords

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Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

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Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

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GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

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Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Build Tech Do They Use

What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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What Build Tech Do They Use

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Are Their Suppliers

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Who Writes Their Copy

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Whatrsquos Their Sales Funnel

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36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

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What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

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What Products Are Selling Best

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What Prices Are Selling Best

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What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

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Find What TV Infomercials Are Working

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Find What TV Infomercials Are Working

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Find What TV Spots Are Working

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Find Whatrsquos Working On AdWords

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Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

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Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

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GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

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Get A Good Overview Of All Competition

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STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Are Their Suppliers

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Who Writes Their Copy

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Whatrsquos Their Sales Funnel

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

36604 X 33= 12200

Free Books Given

How Many Sales Are They Making

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Prices Are Selling Best

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

What Products Are Selling Best

Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
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Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 233
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  • Slide Number 235
  • Slide Number 236
  • Slide Number 237
  • Slide Number 238
  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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Find Whatrsquos Working On Amazon

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Find Whatrsquos Working On Amazon

Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Find Whatrsquos Working On YouTube

Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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Find Whatrsquos Working On YouTube

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 233
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  • Slide Number 236
  • Slide Number 237
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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Infomercials Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find What TV Spots Are Working

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 243
  • Slide Number 244

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Find Whatrsquos Working On AdWords

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 237
  • Slide Number 238
  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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How Much Traffic Are They Getting

See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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See All Changes To Their Site Over Time

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

What Tracking Is On Each Web Page

What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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What Tracking Is On Each Web Page

Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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Who Owns Google Auto-Complete

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Get A Good Overview Of All Competition

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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  • Slide Number 243
  • Slide Number 244

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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2CREATE A

CONVERSION RATETRACKING SHEET

Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Best Practices From 3000+ Split Tests

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers

FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category

Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Facebook Conversion Pixel Optimization

Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Facebook Conversion Pixel Optimization

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Do Site Targeting ForInboundOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Do Site Targeting ForOutbound Traffic Sources

Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use Your Best CustomersTo Determine Ideal Buyers

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 244

Use Your Best CustomersTo Determine Ideal Buyers

10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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AdEspresso For Facebook Ad Split-Tests

AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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AdEspresso For Facebook Ad Split-Tests

1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 243
  • Slide Number 244

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use iSpionage To See What Ads Perform Best

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
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  • Slide Number 243
  • Slide Number 244

Use iSpionage To See What Ads Perform Best

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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Use iSpionage To See Which MobileAds Perform Best

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 238
  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Use iSpionage To See Which MobileAds Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
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Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 243
  • Slide Number 244

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use BoxOfAds To See WhichPPV Or Display Ads Perform Best

Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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  • Slide Number 243
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Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use AdBeat To Research 22 Countries

Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Use AdBeat To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 244

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Use AdClarity To See What Ads Perform Best

Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use AdClarity To See What Ads Perform Best

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 243
  • Slide Number 244

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Search For Physical Product Tripwires

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 243
  • Slide Number 244

Search For Physical Product Tripwires

Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Search For Physical Product Tripwires

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Complete Your Offer Sheet

Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Complete Your Offer Sheet

13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Using FB Video Ads To Look Like Cinemagraphs

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 244

Using FB Video Ads To Look Like Cinemagraphs

httpswwwyoutubecomwatchv=nVHbrcgEpho

Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Using FB Video Ads To Look Like Cinemagraphs

httpsurvivallifecomcbes2twhop=survivel17

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Using FB Video Ads To Look Like Cinemagraphs

$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

Unsegmented YouTube Annotation Referrals

Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Unsegmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 242
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  • Slide Number 244

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly

19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 90

Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Best Practices From 3000+ Split Tests

Using I My Me You Your in copy increased conversions by 152

20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES

Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Best Practices From 3000+ Split Tests

Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc

576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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576 Different Split-Tests

The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Best Practices From 3000+ Split Tests

Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED

Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Best Practices From 3000+ Split Tests

Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Best Practices From 3000+ Split Tests

Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
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RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 237
  • Slide Number 238
  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 243
  • Slide Number 244

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Campaign 1 Generic Offer To New Visitors

Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Campaign 1 Generic Offer To New Visitors

17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Campaign 2 Segmented OfferTo Visitors Interested In Facebook

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 243
  • Slide Number 244

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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  • Slide Number 238
  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Best Practices From 3000+ Split Tests

Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
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30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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  • Slide Number 244

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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  • Slide Number 237
  • Slide Number 238
  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Use Viralscape amp BuzzSumo When Writing Emails

Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
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Use Viralscape amp BuzzSumo When Writing Emails

January2015

April2015

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Use Viralscape amp BuzzSumo When Writing Emails

April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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  • Slide Number 237
  • Slide Number 238
  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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3X To 5X Increase In ConversionsWith In-Mail Survey

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 244

3X To 5X Increase In ConversionsWith In-Mail Survey

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 2
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  • Slide Number 244

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Use Whorsquos Mailing What To See What Campaigns Already Worked

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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  • Slide Number 242
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  • Slide Number 244

Use Whorsquos Mailing What To See What Campaigns Already Worked

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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  • Slide Number 243
  • Slide Number 244

PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
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35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

STEP 4FULL FUNNEL

MONETIZATION

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

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FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
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NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 244

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 244

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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  • Slide Number 244

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
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  • Slide Number 244

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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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Integrate Steps 1-3 Into A Funnel

Integrate Steps 1-3 Into A Funnel

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  • Slide Number 237
  • Slide Number 238
  • Slide Number 239
  • Slide Number 240
  • Slide Number 241
  • Slide Number 242
  • Slide Number 243
  • Slide Number 244

Integrate Steps 1-3 Into A Funnel

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
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  • Slide Number 1
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