digital marketing conversion optimization marketing strategy deck ungagged day 2

ldquoBlack Hat Results With White Hat Tacticsrdquo

Sneaky tactics you can copy that we used to build a pound12 million web property in just 18 months

FacebookcomRolandFrasier RolandFrasier LinkedIncominRolandFrasier


THE 4 STEP FUNNEL

1 Build A Viral Content Engine

2 Reverse Engineer Everything

3 Create Split-Test Systems

4 Monetize Across The Full Funnel



STEP 1BUILD A VIRAL

CONTENT ENGINE

Viral Content Engine SOP


bull Create slides Post to SlideShare

bull Create video from slides Post to YouTube

bull Demo videos wstills from video Post to Facebook

bull Book from video transcription Post to Amazon

bull Podcast from book read (celeb readers a plus) Post to iTunes

bull Create word art + infographics from book callouts

bull Post word art + infographics on Instagram

bull Post word art + infographics on Pinterest


bull Post demo stills to Instagram + Pinterest

bull Post book to Facebook as Facebook Notes

bull Blog entire book on Tumblr w video embeds

bull Tweet each chapter video slide amp image

bull Post book as LinkedIn articles

bull pound1000 Facebook paid traffic to Tumblr posts

bull pound200 FB paid boost to word art embeds

bull pound200 FB paid traffic to video clips


STEP 2REVERSE ENGINEER

EVERYTHING


Use data to find best performing content format giveaways interviews amp influencers (Day 1 Slide Deck httpSlidesharecomRolandFrasier)

What are your competitorsrsquo assets amp liabilities gross income and profits

Who are your competitorsrsquo current amp former employees outsourcers copywriters suppliers partners shareholders directors amp officers

Which competing products sell best and how many people visit your competitorsrsquo shopping carts each month

Which keywords ads creative publishers affiliates amp ad networks perform the best

What new ad copy amp creatives are competitors testing what website changes are they making and which split-tests are winning


Use Experian For Business Intelligence

Whatrsquos Their Entity Information


What Are Their Assets amp Liabilities


How Much Money Do They Make


What Is Their Business Structure


Who Are Their Shareholders amp Directors


Who Are Their Former Directors


Who Are Their Employees


Who Are Their Outsourcers


Who Designed Their Logo(s)




Who Is Their Build Team



What Theme Do They Use


What Build Tech Do They Use



Who Are Their Suppliers
















Who Writes Their Copy


Whatrsquos Their Sales Funnel


36604 X 33= 12200

Free Books Given

How Many Sales Are They Making


What Products Are Selling Best






What Prices Are Selling Best



Find A Data-Driven Tripwire

Find A Data-Driven Upsell

Find Whatrsquos Working On Amazon




Find Whatrsquos Working On YouTube amp Etsy

Amazon Ebay YouTube amp Etsy

Find Whatrsquos Working On YouTube







Find What TV Infomercials Are Working




Find What TV Spots Are Working



Find Whatrsquos Working On AdWords


Start Thinking Of Products For Each Part Of The Full Funnel

Use CompeteSimilarWeb For Offer Ideas

How Much Traffic Are They Getting

See All Changes To Their Site Over Time


Add Your Ideas To Your Offer Sheet

What Tracking Is On Each Web Page


Who Owns Google Auto-Complete


GET DETAILED DOMAIN IP amp DNS CURRENT INFO amp HISTORY FOR EACH

COMPETITOR


Get A Good Overview Of All Competition


STEP 3SPLIT TEST

RELENTLESSLY

bull SYSTEMSbull FUNNELbull TARGETINGbull ADSbull LANDING PAGES

bull UPSELL PAGESbull EXIT POPSbull REMARKETING bull E+ DIRECT MAIL bull PAYMENT

WErsquoLL COVER CONVERSION HACKS FORhellip

CONVERSION IMPROVING SYSTEMS

1CREATE A SPLIT TEST

CALENDAR

Best Practices From 3000+ Split Tests

2CREATE A

CONVERSION RATETRACKING SHEET


3USE CLICK-TRACKING TO

CAPTURE ALL YOUR VISITORSrsquo CLICKS

Use Click Tracking To Discover Click Leakage

Watch your image links This image accounted for 12 of all clicks but had no link

CLICKTALECOM

CRAZYEGGCOM

4USE SURVEYS TO SEGMENTYOUR PROSPECTS amp SERVE MORE RELEVANT CONTENT

amp OFFERS

Use A Survey Funnel To Segment Your Prospects and Serve Them Relevant Content amp Offers



FULL FUNNELCONVERSION HACKS

5TAILOR YOUR OFFERS TO

TRIGGER YOUR PROSPECTSrsquo HAPPY BRAIN CHEMICALS

Design Your Offers To Trigger Your Prospectsrsquo ldquoHappy Brain Chemicalsrdquo

DOPAMINEShow them the goal (photo end result paint the picture of what

they desire) so they have the joy of finding what they seek Motivates you to get what you need

ENDORPHINSUse humor to trigger laughter which releases endorphins

OXYTOCINHelp them feel secure and part of a community trust others and

find safety in companionship (SWAG causes be part of a big over-arching missionmovement associations membership)

SEROTONINMotivates you to get respect Help them gain status to feel socially superior (Badginggamification rewards awards extra privileges levels of membershippatronage (Nordstrom) black cards (Amex)

senior member status etc)

6FULL FUNNEL CONVERSION

TRACKING WITH RETARGETING PIXELS amp LOOK-ALIKE AUDIENCES

Conversion Pixel A Facebook provided code snippet on a web page User visits to the page trigger the pixel amp is a ldquoconversionrdquo

Tracking Once installed the pixel will track how many times an action occurs

Facebook Conversion Pixel Tracking

Click Conversion Tracking In Ads Manager

Click Create Pixel amp Choose A Category

To Track Fully Through A Funnel And To Be Able To Read Your Reports Yoursquoll Need To Make Each Pixel In The Funnel A Different Category


Now Your Reports Will Show You Leads Acquired ampSales Within Your Funnel

7FACEBOOK CONVERSION

PIXEL FOR DYNAMIC LOOK ALIKE AUDIENCE

OPTIMIZATION

Facebook Conversion Pixel Optimization



CONVERSION HACKSTO IMPROVETARGETING

8FIND QUICK

TARGETING WINS WITHINBOUNDOUTBOUND

TRAFFIC DATA

Do Site Targeting ForInboundOutbound Traffic Sources


Do Site Targeting ForOutbound Traffic Sources


Do Site Targeting ForInbound Traffic Sources

9RUN TOWER DATA TO

DETERMINE YOUR BUYER DEMOGRAPHICS THEN USE

THAT FOR TARGETING

Use Your Best CustomersTo Determine Ideal Buyers


10USE AD ESPRESSO amp

FACEBOOK TARGETING OPTIONS TO INCREASE

CLICK-THROUGH amp CONVERSION RATES

AdEspresso For Facebook Ad Split-Tests


1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy

12 Sexual Preference

13Relationship Status

14Regions

15 Education

16 Language

Highest Impact Facebook Split-Tests From AdEspressoIn Order Of Impactfulness

313 Higher Conversion Rate FromInterest Targeting Split Test

ADCONVERSION HACKS

11RUN SOCIAL ADS TO B2B

CUSTOMERS ON FACEBOOK NOT JUST LINKEDIN

12USE COMPETITIVE

INTELLIGENCE TOOLS TO DETERMINE WHAT ADS ARE

ALREADY WORKING

Use iSpionage To See What Ads Perform Best



Use iSpionage To See Which Desktop Ads Perform Best

Use iSpionage To See Which MobileAds Perform Best


Use BoxOfAds To See WhichPPV Or Display Ads Perform Best





Use AdBeat To See What Ads Perform Best

Use AdBeat To Research 22 Countries


Use AdClarity To See What Ads Perform Best





Integrate Results Into Your Offer Sheet

Create Data-Driven Offer Copy amp Creative

Search For Physical Product Tripwires




Complete Your Offer Sheet


13FACEBOOK CINEMAGRAPH

VIDEO ADS

Using FB Video Ads To Look Like Cinemagraphs


httpswwwyoutubecomwatchv=nVHbrcgEpho


httpsurvivallifecomcbes2twhop=survivel17


$001 CPV with a 24 CTR

14FACEBOOK ADS TO

DEEP-LINKED AMAZON APPFOR MOBILE E-COM SALES

Dramatically increase mobile conversions by deep linking to your product in Amazonrsquos Mobile App (100 Million Installed)

Game Changer Tip FromMy Visit To Facebook HQ

15INCREASE YOUTUBE

CONVERSIONS BY 30 WITH SEGMENTATION

Unsegmented YouTube Annotation Referrals


Segmented YouTube Annotation Referrals

Segmented YouTube Annotation Referrals30 Increase In Conversions

LANDING PAGE CONVERSION HACKS

16USE COMPETITIVE

INTELLIGENCE TOOLS TO SEE WHICH LANDING PAGES

ARE ALREADY WORKING BEST

Use AdBeat To Determine What Landing Pages Are Already Converting Best

Use AdBeat To See CompetitorsrsquoSplit Test Results

Use AdBeat To Determine Which PublishersAre Converting Best

Use WhatRunsWhere To Determine Which Creative Is Converting Best

17USE INSTAPAGE TO

CAPTURE BEST PERFORMING LANDING

PAGES TO BUILD YOUR OWN

Use The Pro Plan Enter URL amp Boomhellip

18USE CROSS BROWSER

TESTING TO ENSURE YOUR CREATIVE IS DISPLAYING

PROPERLY ON ALL DEVICES

Use Cross-Browser Testing To EnsureYour Landing Pages Display Properly


19USE 1ST amp 2ND PERSON

PRONOUNS IN AD amp BUTTON COPY


Using I My Me You Your in copy increased conversions by 90



20USE WE-WE MONITOR TO

AVOID TALKING TOO MUCH ABOUT YOURSELF

WE-WE MONITOR

21ELIMINATE ROTATING HERO SHOT BANNERS FROM YOUR

LANDING PAGES


Eliminating hero shot slider increased clicks by 99

22RESULTS FROM 576

SPLIT-TESTS ON ONE PRODUCT LAUNCH

LANDING PAGE

576 Different Split-Tests

Tested Background color static image vs rotating image opt-in box text button (color text placement)

placeholder text etc


The only test that provided an improvement with a statistical significance was the navigation text

(winner is top banner) which told a story

UPSELL PAGECONVERSION HACKS

23ADD A

TRANSITION VIDEO TO TOP OF UPSELL PAGES

TO INCREASE UPSELL CONVERSIONS


Adding a transition video to the top of each page in the upsell path increased conversions by 533 On OTO1 amp 298 On OTO2

WITHOUT TV WITH TV

EXIT INTENTCONVERSION HACKS

24USE EXIT POPS ON ALL

PAGES WHERE THEY ARE PERMITTED


Adding an exit pop increased opt-in leads by 35

25USE PERSONALIZED EXIT

POPS ON ALL PAGES WHERE NO PROHIBITIONS EXIST


Targeted personalized pops increased conversion to purchase by an additional 1865

RETARGETINGCONVERSION HACKS

26USE SMART RETARGETING TO GET 81 MORE LEADS amp

38 MORE SALES FROM PAID TRAFFIC

Smart Retargeting

Category Based Custom Audiences

Segment Content Retarget With Relevant Ad

Retargeting Ad Leads To Related Offer

Retarget Wherever They Fell Out Of The Funnel

81 More Leads + 38 More Saleshellip

27USE DYNAMIC

RETARGETING TO SERVE INDIVIDUALIZED

OFFER POPS

UP TO 77 LOWER CPA HIGHER CTR13X TO 5X CONVERSIONS

28USE ON-SITE RETARGETING FOR DYNAMIC CONTEXTUAL

OFFER POPS

OptiMonk For Onsite Retargeting

bull 2689 More Leads From Exiting Traffic

bull Increased Sales By 3022

bull Decreased bounce rate by 852

bull Increased time on site by 35

Benefits Of On-Site Retargeting [Split-Test Results]

Campaign 1 Generic Offer To Return Visitors

Campaign 1 Generic Offer To New Visitors


17 More Conversions 807 (18022231) vs 689 (32124661)

Campaign 2 Segmented OfferTo Visitors Interested In Facebook


Facebook Offer Served To Visitors Interested In Facebook Posts

55 More Conversions906 (427471) vs 584 (50388617)

EMAILCONVERSION HACKS

29PERSONALIZED EMAIL SUBJECT LINES USING

NON-NAME INFORMATIONFROM YOUR CRM


Emails Using Location Personalization In Subject Line

bull 345 higher open ratebull 463 higher conversion rate

30USE BUZZSUMO TO

INCREASE EMAIL OPEN amp CLICK-THROUGH RATES

Use Viralscape amp BuzzSumo When Writing Emails



January2015

April2015


April 2015Email Open amp CTR s

January 2015Email Open amp CTR s

313X TO 5X INCREASE IN CONVERSIONS WITH

IN-MAIL SURVEY

3X To 5X Increase In ConversionsWith In-Mail Survey


32IN-EMAIL

COUNTDOWN TIMER

In-Mail Timers 134 Higher CTR And 97 More Conversions

DIRECT MAILCONVERSION HACKS

33USE COMPETITIVE INTELLIGENCE TO

DETERMINE PROVENDIRECT MAIL CAMPAIGNS

Use Whorsquos Mailing What To See What Campaigns Already Worked



PAYMENTCONVERSION HACKS

34USE CREDIT CARD

UPDATERS TO RECAPTURE CREDIT CARD DECLINES

Credit Card Updaters

BONUSCONVERSION HACKS

35 - 44BONUS LEARNINGS FROM

3000+ SPLIT TESTS

bull Video start frame action blur

bull Big RED video play button (Wistia defaults to grey)

bull Auto-play front-end offer Click-to-play upsells

bull Animated GIF (no iPhone auto-play)

bull Donrsquot delay buy buttons

bull DL videos in iPhone format amp re-upload as main video (Wistia)

bull CTA after 10 seconds + multiple additional (like infomercials)

bull Follow up and exit pops go to Amazon

bull Show product and hands not people in videos

bull 30 second spot commercial style videos convert best

10 Best Practices From A TON Of Split Tests


STEP 4FULL FUNNEL

MONETIZATION


NEWSLETTER ADSCREATED AN EXTRA pound86400

PER MONTH OF INCOME








Integrate Steps 1-3 Into A Funnel


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THE 4 STEP FUNNEL







STEP 1BUILD A VIRAL

CONTENT ENGINE






















EVERYTHING


























































36604 X 33= 12200

Free Books Given















































COMPETITOR




STEP 3SPLIT TEST

RELENTLESSLY






CALENDAR


2CREATE A







CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










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Slide Number 243

Slide Number 244







STEP 1BUILD A VIRAL

CONTENT ENGINE






















EVERYTHING


























































36604 X 33= 12200

Free Books Given















































COMPETITOR




STEP 3SPLIT TEST

RELENTLESSLY






CALENDAR


2CREATE A







CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










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Slide Number 244






















EVERYTHING


























































36604 X 33= 12200

Free Books Given















































COMPETITOR




STEP 3SPLIT TEST

RELENTLESSLY






CALENDAR


2CREATE A







CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

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Slide Number 243

Slide Number 244


























































36604 X 33= 12200

Free Books Given















































COMPETITOR




STEP 3SPLIT TEST

RELENTLESSLY






CALENDAR


2CREATE A







CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244














































COMPETITOR




STEP 3SPLIT TEST

RELENTLESSLY






CALENDAR


2CREATE A







CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

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Slide Number 235

Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244




STEP 3SPLIT TEST

RELENTLESSLY






CALENDAR


2CREATE A







CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

Slide Number 4

Slide Number 5

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CALENDAR


2CREATE A







CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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2CREATE A







CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 242

Slide Number 243

Slide Number 244






CLICKTALECOM

CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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CRAZYEGGCOM


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244


amp OFFERS



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

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Slide Number 244



























OPTIMIZATION





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244





8FIND QUICK


TRAFFIC DATA






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 235

Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244






9RUN TOWER DATA TO


THAT FOR TARGETING








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

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Slide Number 235

Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244








1 Countries

2 Precise Interests

3 Images

4 User OS

5 Age Range

6 Genders

7 Broad Categories

8 Titles

9 Cities

10User Device

11Body Copy



14Regions

15 Education

16 Language



ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

Slide Number 4

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Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244


ADCONVERSION HACKS



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 243

Slide Number 244



12USE COMPETITIVE


ALREADY WORKING





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 244





























VIDEO ADS








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 244








14FACEBOOK ADS TO




15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 243

Slide Number 244



15INCREASE YOUTUBE







16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 242

Slide Number 243

Slide Number 244






16USE COMPETITIVE







17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 243

Slide Number 244





17USE INSTAPAGE TO




18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 244


18USE CROSS BROWSER













WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244











WE-WE MONITOR


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244


LANDING PAGES



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 233

Slide Number 234

Slide Number 235

Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244



22RESULTS FROM 576


LANDING PAGE








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

Slide Number 4

Slide Number 5

Slide Number 6

Slide Number 7

Slide Number 8

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Slide Number 233

Slide Number 234

Slide Number 235

Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244








23ADD A





WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

Slide Number 4

Slide Number 5

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Slide Number 231

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Slide Number 233

Slide Number 234

Slide Number 235

Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244



WITHOUT TV WITH TV













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

Slide Number 4

Slide Number 5

Slide Number 6

Slide Number 7

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Slide Number 235

Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244













Smart Retargeting






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

Slide Number 4

Slide Number 5

Slide Number 6

Slide Number 7

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Slide Number 235

Slide Number 236

Slide Number 237

Slide Number 238

Slide Number 239

Slide Number 240

Slide Number 241

Slide Number 242

Slide Number 243

Slide Number 244






27USE DYNAMIC


OFFER POPS



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

Slide Number 4

Slide Number 5

Slide Number 6

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Slide Number 243

Slide Number 244



OFFER POPS





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 243

Slide Number 244





















30USE BUZZSUMO TO





January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 242

Slide Number 243

Slide Number 244




January2015

April2015





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 242

Slide Number 243

Slide Number 244





IN-MAIL SURVEY



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

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Slide Number 242

Slide Number 243

Slide Number 244



32IN-EMAIL

COUNTDOWN TIMER









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

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Slide Number 244









34USE CREDIT CARD





3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

Slide Number 2

Slide Number 3

Slide Number 4

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3000+ SPLIT TESTS













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 244













STEP 4FULL FUNNEL

MONETIZATION



PER MONTH OF INCOME










Slide Number 1

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Slide Number 244



PER MONTH OF INCOME










Slide Number 1

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Slide Number 1

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digital marketing conversion optimization marketing strategy deck ungagged day 2

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