ungagged london 2015 presentation - traffic hacks
TRANSCRIPT
Steal These 7 Traffic Hacks We Used To Get 1,141,489 Visits To 3 Of Our Websites Last Month
Steal These 7 Traffic Hacks We Used To Get 1,141,489 4,554,552 Visits To 3 Of Our Websites Last Month
7 Strategies Driving Millions Of Website Visits Per Month
4,554,552 Monthly Website Visits
12 Day Old Crafts Industry Blog
From 0 To 4,934 New Users In 12 Days
12 Day Old Gun Industry Blog
From 0 To 41,234 New Users In 12 Days
• Quickly create an unlimited amount of curatedcontent that outperforms original content
• Rank on page one of Google for hundreds of keywords with a single blog post
• Multiply organic traffic 100% - 1,500% with “viral lift” from social shares
• Pixel it all and get paid for every single organic website visitor
STRATEGY #1
Drive traffic to content. Pixel it based on interest. Retarget.
STRATEGY #2
Build data-driven SEO friendly site structures
Data Driven Keyword Research
STRATEGY #3
Create data-driven curated content quickly and easily
STRATEGY #4
License content to leverage celebrity, build credibility and increase trust
CONTENT LICENSINGCurate High Authority AuthorsTo Increase Sales & Credibility
LICENSED COLUMNS
LICENSED PERIODICALS
LICENSED COMICS
LICENSED NEWS
LICENSED AUDIO & VIDEO
PUBLIC DOMANCONTENT
STRATEGY #5Create search query driven content for MASSIVE SEO benefits50% of your total content
SurvivalLife.com: 487 Page 1 Keywords From A Single Post
Use SEMRush To Determine Search Intent
Use SEMRush To Determine Search Intent
What Search Driven Content To Create
What Search Driven Content To Create
Building A High Ranking Search Query Driven Post
Related Search & SERP Source To Find Content To Curate
Move Between “Web” “Videos” & “Images” To Find Content
“Create a list post based on 25 or more search
queries for your topic. In the description for each list
item include the search phrase, then link out to high authority sites with
relevant content”
Rank For Multiple Page 1 Keywords With 1 Post
Cool, But Does It Drive Traffic?
Summary of Strategy #5
Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches.
Step 2: Find “listicle” topics via Related Search
Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.
STRATEGY #6Create event or trend driven contentWith Press Release support20% of total content
Holidays
Movies CelebritiesSports Events
Trendy Sayings, Phrases, Places
Holiday Research With SEMRush
Holiday Research With SEMRush
Export To Excel To Drill Down To Better Topics
Resource: BuzzSumo.com
Use BuzzSumo To Amplify Your Viral Lift
Data-Driven Halloween Content Marketing Ideas
Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.), or to create customer life-cycle stage 1 general interest viral content.
Crafts (14,800 searches). Could apply to virtually any product used in crafting.
List of jokes or ideas (14,800 searches). Create a listicle for any niche on this.
Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self-improvement (masks we wear). Dating (real person vs. their representative).
Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related and even if you just want to write a viral article and get the links.
Data-Driven Holiday Content Marketing Ideas
Do the same thing for EVERY holiday, sports events, movies, elections in advance
Also… Celebrities… Trends
Use Google Trends To Find More Topics
Use Google Trends To Find More Topics
Then Use SEMRush To Find Data-Driven Topic Ideas
Now Tie The Data-Driven Topic To Your Niche
Viral Lift Is The Gift That Keeps On Giving
Case Study: Tie Current Events To Your Audience
Brainstorming + Data = Content To Create
Case Study: BuzzSumo Reveals Man Cave Trend
Case Study: Confirm Search Volume For Trend
Case Study: Use SEMRush To Pull Curated Content
Case Study: Use SEMRush To Pull Curated Content
Case Study: Check SERPs Until You Have Enough Content
Case Study: 44,884 Monthly Page Views
Strategy 6 Summary
Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content around. (Tip: If you have industry events in your niche, use those too.
Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events.
Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list them on a collaborative Google Doc.
Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas & find content to curate (using SERP Source).
Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that match up best to the search data and create the content.
STRATEGY #7Find proven content winners and make them better20% of your total content
Step 1: Find link-worthy contentStep 2: Make something even betterStep 3: Reach out to the right people to let them know about it.
Find Competitor Content With Lots Of Links
Find Competitor Content With Lots Of Links
Find Competitor Content With Lots Of Links
Find Competitor Content With Lots Of Links
• Make it look better (improve design / photos / make an infographic
• Update it (it’s 6 years old)• Increase length (make a 10 things list or
99 things)• Make it more in depth (add video, more
images, do’s & don’ts, etc.)
Now, Let’s Find The People Most Likely To Link To It
Paste The Article URL Into The Search Box
Click On The Backlinks To See The Full List
Export The List To A Spreadsheet To Refine It
We Use Excel, But CSV Will Also Work
Go Through The List To Find The Best Prospects
Send The Best Prospects An Email Like This
Source: http://backlinko.com/skyscraper-technique
Why We Want As Many Sharing Influencers As Possible
How do you find & Persuade influencers to share your content?
Resource: Authority Spy
Use Authority Spy To Find & Content Influencers
Feature Them In A “Best Of” Post & Tell Them About It
Try Different Tools To Automate The Process
Case Study: DIYReady
Case Study: DIYReady
Strategy 7 Summary
Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality
backlinks.
Step 2: Improve it.
Step 3: Reach out to all the influencers who linked to the original content and let them know about your
new and improved version.
STRATEGY #8
Create content to acquire high value links 10% of total content
STRATEGY #8
Use BuzzSumo & Spike to “money-ball” shares of content and ads
Use BuzzSumo To See What Content Gets Shared Most
Problem: Getting people to share is not easy
Huge SEO Benefits From Each Post
Fewer Posts Needed Because They Perform So Well
DIYReady.com: 241 Page 1 Keywords From A Single Post
Can a tool predict headline virality?
Resource: Emotional Value Calculator -aminstitute.com/headline/
Resource: Emotional Value Calculator -aminstitute.com/headline/
DIYReady.com: 241 Page 1 Keywords From A Single Post
DIYReady.com: Posts Most Shared On Facebook
http://www.contentrow.com/tools/link-bait-title-generator
upworthygenerator.com
buzzfeed.com/awesomer/what-would-the-buzzfeed-post-about-you-be-called
blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator
Viral Headline Generators To Cheat With
1. Write at a 5th grade level
2. Keep headlines to 60 characters and ask a question
3. Use negative superlatives in headlines (“never,” “worst”)
4. Use 80 – 180 words per post
5. Use compelling photos
6. Use 5 – 8 hashtags per post
7. Post on Saturday or Sunday between 10PM – 12AM Eastern time
8. Tease but don’t give it away in share text, headline, excerpt & image
9. Don’t write anything your mom would hate
IS ALL THIS EFFORT WORTH IT?What’s the value of this organic traffic?
Monthly Revenue From Organic Pixels