ungagged london 2015 presentation - traffic hacks

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Steal These 7 Traffic Hacks We Used To Get 1,141,489 Visits To 3 Of Our Websites Last Month

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Page 1: Ungagged London 2015 Presentation - Traffic Hacks

Steal These 7 Traffic Hacks We Used To Get 1,141,489 Visits To 3 Of Our Websites Last Month

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Steal These 7 Traffic Hacks We Used To Get 1,141,489 4,554,552 Visits To 3 Of Our Websites Last Month

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7 Strategies Driving Millions Of Website Visits Per Month

4,554,552 Monthly Website Visits

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12 Day Old Crafts Industry Blog

From 0 To 4,934 New Users In 12 Days

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12 Day Old Gun Industry Blog

From 0 To 41,234 New Users In 12 Days

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• Quickly create an unlimited amount of curatedcontent that outperforms original content

• Rank on page one of Google for hundreds of keywords with a single blog post

• Multiply organic traffic 100% - 1,500% with “viral lift” from social shares

• Pixel it all and get paid for every single organic website visitor

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STRATEGY #1

Drive traffic to content. Pixel it based on interest. Retarget.

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STRATEGY #2

Build data-driven SEO friendly site structures

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Data Driven Keyword Research

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STRATEGY #3

Create data-driven curated content quickly and easily

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STRATEGY #4

License content to leverage celebrity, build credibility and increase trust

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CONTENT LICENSINGCurate High Authority AuthorsTo Increase Sales & Credibility

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LICENSED COLUMNS

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LICENSED PERIODICALS

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LICENSED COMICS

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LICENSED NEWS

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LICENSED AUDIO & VIDEO

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PUBLIC DOMANCONTENT

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STRATEGY #5Create search query driven content for MASSIVE SEO benefits50% of your total content

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SurvivalLife.com: 487 Page 1 Keywords From A Single Post

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Use SEMRush To Determine Search Intent

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Use SEMRush To Determine Search Intent

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What Search Driven Content To Create

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What Search Driven Content To Create

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Building A High Ranking Search Query Driven Post

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Related Search & SERP Source To Find Content To Curate

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Move Between “Web” “Videos” & “Images” To Find Content

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“Create a list post based on 25 or more search

queries for your topic. In the description for each list

item include the search phrase, then link out to high authority sites with

relevant content”

Rank For Multiple Page 1 Keywords With 1 Post

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Cool, But Does It Drive Traffic?

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Summary of Strategy #5

Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches.

Step 2: Find “listicle” topics via Related Search

Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.

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STRATEGY #6Create event or trend driven contentWith Press Release support20% of total content

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Holidays

Movies CelebritiesSports Events

Trendy Sayings, Phrases, Places

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Holiday Research With SEMRush

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Holiday Research With SEMRush

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Export To Excel To Drill Down To Better Topics

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Resource: BuzzSumo.com

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Use BuzzSumo To Amplify Your Viral Lift

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Data-Driven Halloween Content Marketing Ideas

Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.), or to create customer life-cycle stage 1 general interest viral content.

Crafts (14,800 searches). Could apply to virtually any product used in crafting.

List of jokes or ideas (14,800 searches). Create a listicle for any niche on this.

Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self-improvement (masks we wear). Dating (real person vs. their representative).

Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related and even if you just want to write a viral article and get the links.

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Data-Driven Holiday Content Marketing Ideas

Do the same thing for EVERY holiday, sports events, movies, elections in advance

Also… Celebrities… Trends

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Use Google Trends To Find More Topics

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Use Google Trends To Find More Topics

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Then Use SEMRush To Find Data-Driven Topic Ideas

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Now Tie The Data-Driven Topic To Your Niche

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Viral Lift Is The Gift That Keeps On Giving

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Case Study: Tie Current Events To Your Audience

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Brainstorming + Data = Content To Create

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Case Study: BuzzSumo Reveals Man Cave Trend

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Case Study: Confirm Search Volume For Trend

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Case Study: Use SEMRush To Pull Curated Content

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Case Study: Use SEMRush To Pull Curated Content

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Case Study: Check SERPs Until You Have Enough Content

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Case Study: 44,884 Monthly Page Views

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Strategy 6 Summary

Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content around. (Tip: If you have industry events in your niche, use those too.

Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events.

Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list them on a collaborative Google Doc.

Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas & find content to curate (using SERP Source).

Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that match up best to the search data and create the content.

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STRATEGY #7Find proven content winners and make them better20% of your total content

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Step 1: Find link-worthy contentStep 2: Make something even betterStep 3: Reach out to the right people to let them know about it.

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Find Competitor Content With Lots Of Links

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Find Competitor Content With Lots Of Links

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Find Competitor Content With Lots Of Links

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Find Competitor Content With Lots Of Links

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• Make it look better (improve design / photos / make an infographic

• Update it (it’s 6 years old)• Increase length (make a 10 things list or

99 things)• Make it more in depth (add video, more

images, do’s & don’ts, etc.)

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Now, Let’s Find The People Most Likely To Link To It

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Paste The Article URL Into The Search Box

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Click On The Backlinks To See The Full List

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Export The List To A Spreadsheet To Refine It

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We Use Excel, But CSV Will Also Work

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Go Through The List To Find The Best Prospects

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Send The Best Prospects An Email Like This

Source: http://backlinko.com/skyscraper-technique

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Why We Want As Many Sharing Influencers As Possible

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How do you find & Persuade influencers to share your content?

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Resource: Authority Spy

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Use Authority Spy To Find & Content Influencers

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Feature Them In A “Best Of” Post & Tell Them About It

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Try Different Tools To Automate The Process

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Case Study: DIYReady

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Case Study: DIYReady

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Strategy 7 Summary

Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality

backlinks.

Step 2: Improve it.

Step 3: Reach out to all the influencers who linked to the original content and let them know about your

new and improved version.

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STRATEGY #8

Create content to acquire high value links 10% of total content

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STRATEGY #8

Use BuzzSumo & Spike to “money-ball” shares of content and ads

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Use BuzzSumo To See What Content Gets Shared Most

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Problem: Getting people to share is not easy

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Huge SEO Benefits From Each Post

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Fewer Posts Needed Because They Perform So Well

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DIYReady.com: 241 Page 1 Keywords From A Single Post

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Can a tool predict headline virality?

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Resource: Emotional Value Calculator -aminstitute.com/headline/

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Resource: Emotional Value Calculator -aminstitute.com/headline/

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DIYReady.com: 241 Page 1 Keywords From A Single Post

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DIYReady.com: Posts Most Shared On Facebook

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http://www.contentrow.com/tools/link-bait-title-generator

upworthygenerator.com

buzzfeed.com/awesomer/what-would-the-buzzfeed-post-about-you-be-called

blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator

Viral Headline Generators To Cheat With

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1. Write at a 5th grade level

2. Keep headlines to 60 characters and ask a question

3. Use negative superlatives in headlines (“never,” “worst”)

4. Use 80 – 180 words per post

5. Use compelling photos

6. Use 5 – 8 hashtags per post

7. Post on Saturday or Sunday between 10PM – 12AM Eastern time

8. Tease but don’t give it away in share text, headline, excerpt & image

9. Don’t write anything your mom would hate

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IS ALL THIS EFFORT WORTH IT?What’s the value of this organic traffic?

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Monthly Revenue From Organic Pixels

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