17 SEO, Conversion, Optimization & Monetization Templates We Used To Add $25 Million In Online Sales In The Past 9 Months

Roland FrasierDigital Marketer / Native Commerce

Principal

Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier

Strategies Driving Millions Of Website Visits Per Month

4,554,552 Monthly Website Visits From 3 Of 26 Sites

12 Day Old Crafts Industry Blog

From 0 To 4,934 New Users In 12 Days

12 Day Old Gun Industry Blog

From 0 To 41,234 New Users In 12 Days

TEMPLATE #1:Retargeting sequences replace opt-in + auto-responder sequences

Replace Opt-In Nurture With Retargeting Nurture

Conversion Kicker: Google “Smart Lists” For Remarketing

Google Smart Lists beat our best human created custom audiences by $41.58 Revenue Per Click!

Source: digitalmarketer com/google smart list adwords remarketing

Conversion Kicker: Facebook Lead Ads

Website conversion objective = 45% < CPL & 2x # of leads

Source: digitalmarketer com/facebook lead ads

Website conversion objective = 16% < CPL & 8x # of leads

TEMPLATE #2:Build data-driven SEO friendly site structures

Data Driven Keyword Research

Templates 3 – 10: Create data-driven curated content quickly and easily

TEMPLATE #11License content to leverage celebrity, build credibility and increase trust

Branded ColumnsPeriodicalsComicsNewsAudio & VideoPublic Domain

Leverage Content:Content Licensing

Leverage Content:Branded Columns

Leverage Content:Branded Columns

Leverage Content:Periodicals

Leverage Content:Periodicals

Leverage Content:Comics

Leverage Content:News

Leverage Content:Audio & Video

Leverage Content:Public Domain

TEMPLATE #12:Outsource content creation to 3rd

party sources to save time and money

Leverage Content:Outsourced Content

Scripted.com33% Increase In KW Rankings72% Increase In Web TrafficFrom 0 To 51 Domain Rank in 3 Months

Source: Sripted.com Case Studies

Leverage Content:Outsourced Content

Contently.com4,000% Increase In Blog Traffic100% Increase In Organic Search Traffic200% Increase In Lead Magnet Downloads

Source: Contently.com Case Studies

Conversion Kicker: Template Videos Vs. Talking Head

The template video outperformed the talking head video by 25% > conversions to interest targeted audiences, 20% to email & 15% to website audiences!

Source: DigitalMarketer com/facebook video ad leads

Tool Time: VeeRoll.com

Use this tool to create Facebook and YouTube video ads without needing a degree in video editing or ever having to appear on camera.

Conversion Kicker: Dynamic Keyword Insertion Video Ads

1. Identify your best KWs2. Categorize them3. Create DKI Videos

Source: digitalmarketer com/youtube in stream ad tipsThe Results: 116% > Conversions

Tool Time: DriftRock.com

Bulk FB ad creationTrigger ads based on weather, TV & other feedsAutomate FB custom audiencesSync FB Lead ads with your CRMDynamic keyword/image insertion ads

TEMPLATE #13:Create search query driven content for MASSIVE SEO benefits: 50% of total content

SurvivalLife.com: 487 Page 1 Keywords From A Single Post

Use SEMRush To Determine Search Intent

Use SEMRush To Determine Search Intent

What Search Driven Content To Create

Related Search & SERP Source To Find Content To Curate

What Search Driven Content To Create

Building A High Ranking Search Query Driven Post

Move Between “Web” “Videos” & “Images” To Find Content

“Create a list post based on 25 or more search queries for your topic. In the description for each list item include the search phrase, then link out to high authority sites with

relevant content”

Rank For Multiple Page 1 Keywords With 1 Post

Cool, But Does It Drive Traffic?

Summary of Template #13

Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches.

Step 2: Find “listicle” topics via Related Search

Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.

TEMPLATE #14:Create event or trend driven contentWith Press Release support:20% of total content

Holidays

Movies CelebritiesSports Events

Trendy Sayings, Phrases, Places

Holiday Research With SEMRush

Holiday Research With SEMRush

Export To Excel To Drill Down To Better Topics

Resource: BuzzSumo.com

Use BuzzSumo To Amplify Your Viral Lift

Data-Driven Halloween Content Marketing Ideas

Dog costumes (14,800 searches). Pet related things (products, vet services, grooming, etc.).

Crafts (14,800 searches). Could apply to virtually any craft product.

List of jokes (14,800 searches). Create a listicle for any niche.

Masks (12,100 searches). Crafts to create masks, counseling/psychology (masks we wear). Dating (real person vs. their representative).

Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related.

Data-Driven Holiday Content Marketing Ideas

Do the same thing for EVERY holiday, sports events, movies, elections in advance

Also… Celebrities… Trends

Use Google Trends To Find More Topics

Use Google Trends To Find More Topics

Then Use SEMRush To Find Data-Driven Topic Ideas

Now Tie The Data-Driven Topic To Your Niche

Viral Lift Is The Gift That Keeps On Giving

Case Study: Tie Current Events To Your Audience

Brainstorming + Data = Content To Create

Case Study: BuzzSumo Reveals Man Cave Trend

Case Study: Confirm Search Volume For Trend

Case Study: Use SEMRush To Pull Curated Content

Case Study: Use SEMRush To Pull Curated Content

Case Study: Check SERPs Until You Have Enough Content

Case Study: 44,884 Monthly Page Views

Template #14 Summary

Step 1: Check calendar. Create a list of trends, holidays, sports events, celebs & industry events to create content around.

Step 2: Check Google Trends/BuzzSumo for trending news/celebs/events.

Step 3: Create a Google Doc for the ideas from steps 1 and 2.

Step 4: Use SEMRush to find keywords/search volume & content to curate (using SERP Source).

Step 5: Match your topic and theme ideas to the search data and greenlight the content ideas that best match up to the search data.

TEMPLATE #15:Find proven content winners and make them better: 20% of total content

Step 1: Find link-worthy contentStep 2: Make something even betterStep 3: Reach out to the right people to let them know about it.

Find Competitor Content With Lots Of Links

Find Competitor Content With Lots Of Links

Find Competitor Content With Lots Of Links

Find Competitor Content With Lots Of Links

Make it look better (improve design / photos / make an infographicUpdate it (it’s 6 years old)Increase length (make a 10 things list or 99 things)Make it more in depth (add video, more images, do’s & don’ts, etc.)

Now, Let’s Find The People Most Likely To Link To It

Paste The Article URL Into The Search Box

Click On The Backlinks To See The Full List

Export The List To A Spreadsheet To Refine It

We Use Excel, But CSV Will Also Work

Go Through The List To Find The Best Prospects

Send The Best Prospects An Email Like This

Source: http://backlinko.com/skyscraper-technique

Why We Want As Many Sharing Influencers As Possible

How do you find & persuade influencers to share your content?

Resource: Authority Spy

Use Authority Spy To Find & Content Influencers

Feature Them In A “Best Of” Post & Tell Them About It

Try Different Tools To Automate The Process

Case Study: DIYReady

Case Study: DIYReady

Template #15 Summary

Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality backlinks.

Step 2: Improve it.

Step 3: Reach out to all the influencers who linked to the original content and let them know about your new and

improved version.

TEMPLATE #16:Create content to acquire high value links: 10% of total content

TEMPLATE #17:Use BuzzSumo, Spike & the EMV calculator to “money-ball” content and ad shares

Use BuzzSumo To See What Content Gets Shared Most

Problem: Getting people to share is not easy

Huge SEO Benefits From Each Post

Fewer Posts Needed Because They Perform So Well

DIYReady.com: 241 Page 1 Keywords From A Single Post

Can a tool predict headline virality?

Resource: Emotional Value Calculator -aminstitute.com/headline/

Resource: Emotional Value Calculator -aminstitute.com/headline/

DIYReady.com: 241 Page 1 Keywords From A Single Post

DIYReady.com: Posts Most Shared On Facebook

http://www.contentrow.com/tools/link-bait-title-generator

upworthygenerator.com

buzzfeed.com/awesomer/what-would-the-buzzfeed-post-about-you-be-called

blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator

Viral Headline Generators To Cheat With

1. Write at a 5th grade level

2. Keep headlines to 60 characters and ask a question

3. Use negative superlatives in headlines (“never,” “worst”)

4. Use 80 – 180 words per post

5. Use compelling photos

6. Use 5 – 8 hashtags per post

7. Post on Saturday or Sunday between 10PM – 12AM Eastern time

8. Tease but don’t give it away in share text, headline, excerpt & image

9. Don’t write anything your mom would hate

Video start frame action blur

Big RED video play button (Wistia defaults to grey)

Auto-play front-end offer / Click-to-play upsells

Animated GIF (no iPhone auto-play)

Don’t delay buy buttons

D/L videos in iPhone format & re-upload as main video (Wistia)

CTA after 10 seconds + multiple additional (like infomercials)

Follow up and exit pops go to Amazon

Show product and hands not people in videos

30 second “Billy Mays” style videos convert best

10 Best Practices From A TON Of Split Tests

THANK YOU