marketing deck - tmj

MARKETING DECK2020

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mktjersey.com

TMJDNA

THE MARKETING JERSEY

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THE AGENCYFounded in 2015, The Marketing Jersey operates as a boutique consulting agency in the Media & Entertainment industry. The value add resides on the founders’ expertise, their rich international network in addition to more than a decade of entrepreneurial success and sports business innovation.

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STRATEGIC CONSULTING PROFESSIONAL ATHLETESREPRESENTATION

MARKETING DECK / TMJ

CDMX, MX

DALLAS, TX

MADRID,ES

ENGAGEMENT

LICENSING

TALENT MANAGEMENT

MARKETING

CAPABILITIES & SERVICESStrategic Consulting Professional Athletes Representation

Multicultural Marketing

Talent Fulfillment

Experiential Marketing

Strategic Partnership

Influencer Marketing

Sponsorships

Brand Awareness Campaigns

Sports Licensing &Merchandising

Contract negotiation & placement

Branding & Social Media strategies

Career development and transitions

Financial management

Brand positioning & endorsements

Athletes licensing

Media and crisis management

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CLIENT PORTFOLIO (SAMPLING)

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STRATEGIC CONSULTING

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REPRESENTATION

CHARLYN CORRAL

MARÍA SANCHEZ MÓNICA FLORES JOCELYN OREJEL SABRINA FLORES CECILIA SANTIAGO ANNIA MEJÍA

DEYNA CASTELLANOS KENTI ROBLES GUIDO RODRIGUEZ NORMA PALAFOX REBECA BERNAL KATTY MARTÍNEZ

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ITZEL GONZÁLEZ

GRETA ESPINOZA

JANELLY FARÍAS


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REPRESENTATION

KIANA PALACIOS

MADDIE NEWSOM MARTA COX KATIE COUSINS

MALENA ORTIZ SAMARA ORTIZ PAMELA TAJONAR MICHELLE ROMERO ANIKA RODRIGUEZ KAREYLEN CAPDEVILLA

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CHIARA SINGARELLA

MIRIAM VANESSA NURIA RÁBANO

NETWORK

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REPRESENTATION

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PROFESSIONAL LEAGUES

PROFESSIONAL CLUBS

EXECUTIVE LEADERSHIP

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GUILLERMO ZAMARRIPA

Founder CMAS Athletes & TMJ, Former property

Manager of Mexican National Team at SUM/MLS

Entrepreneur with 12+ years of experience in Sports and

Education related endeavors. Strategy and Operations

consultant in the Media & Entertainment and Fintech

industries. Former professional soccer player.

MBA Texas Christian University (TCU)

Masters in Sports Management at Southern Methodist

University (SMU)

BS, International Business from NYIT

PROFESSIONAL EDUCATION

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OSCAR GONZÁLEZ

Co-Founder TMJ, AGM Partner, Founder of The

International Alliance, Co Founder Mooxye and External

Coordinator for La Liga ProPlayer

Twelve years of experience in the academic and athletic

industries. Proven entrepreneur, former Atletico de

Madrid player.

MBA IE Business School

BS International Business NYIT

Ciencias de la Actividad Fïsica y del Deporte

Universidad Alcalá de Henares.

PROFESIONAL EDUCACIÓN

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EXECUTIVE LEADERSHIP

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TEAM

ALEJANDRA BLASCOAthlete Development Manager

SONIA LOPEZCommercial and Marketing Manager

BS, Psychology | Universidad Arturo Michelena (Venezuela) Masters in Sports Psychology and Physical Activity | Universidad

Autonomy de Madrid (Spain)

BS, Communication and Public Relations | Universidad Arturo Michelena (Venezuela)

Masters in Sports Marketing | Universidad Europea, Real Madrid (Spain)

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RECRUITING THE TMJ WAYCOMPETITIVE ADVANTAGE

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International Federations

DevelopmentAcademies

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CAPABILITIES

SUCCESS STORIES across strategy consulting and representation divisions

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MULTICULTURAL MARKETINGFUT MEX NATION

For 3 years the Marketing Jersey has served as Fut Mex Nation’s strategy and consulting agency in the multicultural marketing space.

AT&TMÉXICO VS PANAMÁ

TecateAMÉRICA VS CHIVAS

WELLS FARGOTRIVIA

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TALENT FULFILLMENTEXATLON USA

7 sports - 16 world class athletes - 1 champion - 3 seasons

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EXPERIENTIAL MARKETINGWELLS FARGO

Founders’ experience developing and executing an E-Sports property for the fans of the Mexican National Team at AT&T Stadium. Wells Fargo as presenting partner of MexTour Live Challenge.

Branding throughout online tournament page

Integration into promo assets shared across FMF

Spanish/English social

Integration into One (1) :30 highlights roll-out and one (1) 2:00

storytelling feature

In stadium branding integration

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STRATEGIC PARTNERSHIP

Generating brand value through strategic partnerships is part of our core offering. Chicharito + Panini, Luis Hernandez + FIFA Legends and Mexico/Germany Legends + Mexico City and El Zocalo are just examples.

INFLUENCER MARKETING

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40M+ 27+impressions interviews with

international media

80pieces of content

for FIFA TV

20+content pieces with

FIFA legends

FIFA

Deyna Castellanos and TMJ executed a 2018 Russia World Cup digital brand awareness campaign to shed light into the development of women’s soccer worldwide. Some of the results where:


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SPONSORSHIPSLA LIGA PRO PLAYER

One of a kind sponsorship platform for La Liga. Social impact via Education & Sports.

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BRAND AWARENESS CAMPAIGNSDENIZEN/LEVI’S NORMA PALAFOX AND VIVIANA MICHEL

Denizen/Levi’s and The Marketing Jersey talent partnered up for the launch of Denizen.

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SPORT LICENSING & MERCHANDISINGFMF

Experience running and developing @miseleccionmx 2018 Russia World Cup Licensing Program in the United States

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CONTRACT NEGOTIATION & PLACEMENTPROFESSIONAL SOCCER

40+ contracts negotiated across 5 countries

OUR ATHLETES HAVE WON

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COPA DELA REINA

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LA LIGA LIGA MXTITLE

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NCAACHAMPIONSHIP

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PICHICHI

1

FIFA THE BESTNOMINATION

FIFA PUSKASNOMINATION

1

MULTIPLE BESTPLAYERS AWARDS

NOMINEES

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BRANDINGCHARLYN CORRAL - KENTI ROBLES - DEYNA CASTELLANOS - GRETA ESPINOZA

CAREER TRANSITION - AMATEUR TO PROFESSIONAL

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DEYNA CASTELLANOS | 2013 - 2019

2013South American

Champion

2014U17 Costa Rica World Cup Semifinalist and Golden

Boot Winner

2015U15 FIFA BEST Player of

the year award

47 GOALS AND 21 ASSISTS IN 78

GAMES WITH FSU

U17 Jordania World Cup Semifinalist and Bronce Boot

South American

Champion

ACC Champion with FSU

2016

ACC Champion with FSU

NCAA National Champion

NCAA All American

2018FIFA The Best Finalist (younger player in

history)

NCAAALL American

FIFA Puskas finalist

2017

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AMATEUR

PROFESSIONAL

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DEYNA CASTELLANOS

Elite Football Player

Influencer

Journalist

Social CausesAmbassador

Student

Model

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360 analysis of the person behind the athlete.

The result: A long term strategy in place with

specific executable tactics scheduled for long

term success.

BRAND POSITIONING


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ENDORSEMENTSGRETA ESPINOZA & CRISTINA FERRAL - CHARLY FUTBOL

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MEDIA & CRISIS MANAGEMENTCECILIA SANTIAGO (PSV ANNOUNCEMENT) / CHARLYN CORRAL (PICHICHI MEDIA CYCLE)DEYNA CASTELLANOS (GLOBAL ANNOUNCEMENT WITH ATLETICO DE MADRID)

TMJDNA

#OWNTHEJERSEY

THANK YOU

marketing deck - tmj

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