glow marketing deck 2014
TRANSCRIPT
Introducing... Glow MarketingLLC !
be remembered
Client Examples
Services!
Branding
Design & Programming
Web, Interactive & Mobile
PR & Artist Relations
Social Communications
Advertising & Promotions
Endorsements & Licensing
Audio & Video Production
Event Management
Premium Merchandise
Work with Glow because you want your employees and customers to have the best possible experience with your brand. !We offer integrated marketing services and implement campaigns that impact your audience throughout all of their touch points with you. You can trust us to uphold your brand’s integrity and unique personality. !!
!!
!We identify, engage and retain your Super Fans while respecting your brand identity and voice. Rely on us to manage campaigns and deliver results.
Customer Engagement Specialists
!•Branding
•Web & Mobile
•PR & Social Communications
•Sharable Media
•Fan Clubs
•Promotions
•Events
•Premium Merchandise
Create Raving Fans
Design & ProgrammingDesign teams are assembled based on your specific needs, and are comprised of best-of-breed freelance talent which includes mind-blowing graphic artists/illustrators, bleeding-edge interactive programmers, and professional writers and photographers. !•Branding materials - logos, business cards, letterhead •Design and programming of complete web sites •Advertisements •Direct mail •Invitations/cards •Brochures •Sales and media kits •Trade show booth graphics •Motion Graphics •Mobile & Social Apps •You name it! !Our designers have won many industry creative awards, including Webby, Addy, Andy, Cannes, Clio, and Awny. Their work has been featured in ads, magazine editorials, web sites, videos and more.
Collages by Patrick Boyer
Our web teams are innovators and lead in the following areas: !•User-interface design and usability •Content management customization •Social networking integration •Membership Functionality/Fan Clubs •Database management •e-Commerce solutions •Development for online and mobile spaces !We have a tried-and-true system for managing web projects. We handle everything for you and gather your input through creative briefs and review meetings. !
Web, Interactive & Mobile
• From crafting your message and distributing your news to press events and follow up, we have a proven track record of securing desirable media coverage.
• We have strong ties to key music and technology editors because we deliver what they need when they need it.
• They have grown to rely on us for story ideas, fact checking, contacts, images and what’s hot and what’s not.
• Our services include press releases, story placement, product reviews, press coverage reporting, fact checking and events such as product launches, parties, press conferences, and special dinners.
Press Relations
!!Glow has worked with some of the biggest celebrities in the world. We can help you profile your artist clients, expand your artist relations program and develop new relationships.
Pro results, your studio.
P R O TO O L S L E
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For more information on Mbox and members of the Pro Tools LE family, visit www.digidesign.comFor more information on Gibson Custom guitars visit www.gibsoncustom.com
NO PURCHASE NECESSARY. To enter, print your name, address, and phone number on the official entry form or on apostcard and mail it to Guitar One November Giveaway, P.O Box 172647, Denver, CO 80217-2647, or enter online at gui-taronemag.com beginning November 9, 2003. Entries must be received by December 8, 2003. Enter as often as you wish(limited to one entry per day). Each entry must be separately postmarked. Cherry Lane Magazine LLC (“Sponsor”) is notresponsible for late, lost, or misdirected mail.The winner will be drawn at random on or about December 30, 2003.Theodds of winning depend on the number of eligible entries received. Game is open to all legal residents of the United Statesand Canada (other than the residents of the province of Quebec), except for the employees and immediately family (spousesand parents, siblings, children, and each of their spouses) of the Sponsor, the prize manufacturers, their affiliates, sub-sidiaries, advertising agencies, and any other company involved with the design, production, execution, or distribution of thesweepstakes drawings.Winner releases the Sponsor, the prize manufacturers, and each of the affiliates, officers, agents, andother employees from any responsibility or liability in connection with any loss, accident, or death incurred in connectionwith the use of prizes won in the giveaway.The verified prizewinner may be required to sign an Affidavit of Eligibility and aPublicity/Liability Release.Those materials must be returned within 10 days of notification. Failure to comply may result indisqualification and the selection of an alternate. Any tax liabilities are solely the responsibility of the winner, and the win-ner will be required to provide their United States social security number for tax purposes. All federal, state, local, munici-pal, and provincial laws and regulations apply. Sponsor shall be deemed sole interpreter of the rules and conditions. By par-ticipating, entrants acknowledge and agree to be bound by these rules, and the decisions of the Sponsor are fin final.Sweepstakes void where prohibited by law. Sponsor does not make and is not responsible for any warranty (including fit-ness for particular purpose) or guarantee with regard to any prize or portion thereof. All sweepstakes entries become theproperty of the Sponsor and will not be returned. In the event of unavailability of stated prize(s) or component(s) thereof,Sponsor reserves the right to substitute item(s) of comparable value.To obtain the name of the prizewinner, send a self-addressed, stamped envelope to “Winner,” Guitar One November Giveaway, Cherry Lane Magazines LLC, 6 East 32nd St.,11th Fl., New York, NY 10016, USA.
JOE PERRY. GIBSON CUSTOM. DIGIDESIGN. We’ve gotthem all here in this month’s GUITAR ONE giveaway.
You don’t have to “Dream On” to experience“Sweet Emotion”! Enter today and you could winthis incredible package!
The new Joe Perry Signature Les Paul, from the GibsonCustom Shop, embodies all that makes Joe Perry an
integral part of Aerosmith.The Tiger Green finish, custom“Boneyard” logo in the headstock, and custom-wired pickups
are just a few of the features that Joe specified to make this LesPaul his own. And he has personally signed this Les Paul just for
you! The new Joe Perry Signature Les Paul: classic look, classictone...classic rock. Value: $5,621 (with stopbar tailpiece)
Digidesign’s Mbox is an amazing portable micro studio that makes it easy to create your own music and signature sound. With the
power of Pro Tools LE, Mbox gives you everything you needto define your sound — anytime, anywhere.Value: $495
Official Rules NO PURCHASE NECESSARY
“Pro Tools is the most important innovation in recordingsince multi-track magnetic tape. It’s broken down the
walls of time and space so that we can record in 3dimensions... and if that's not enough, we usethe Mbox on the road.” — Joe Perry, Aerosmith
Name
Address
City State Zip
Phone Email
WIN THE GIBSON CUSTOM JOE PERRY SIGNATURE LES PAUL & DIGIDESIGN MBOX GIVEAWAY
To enter the contest and/or subscribe to Guitar One, send in the coupon below or enter online at guitaronemag.comYOU CAN ALSO MAIL ENTRIES TO:
Guitar One Giveaway, P.O.Box 172647, Denver, CO 80217-2647
Entries Must Be Postmarked By December 8, 2003" YES, enter me in the Giveaway and start/renew my subscription to Guitar One, for 12 monthlyissues at $19.95, right away.
" NO, I don’t want to (or already do) subscribe to Guitar One; just enter my name in the Giveaway.
" Bill me " Payment enclosed
Win the Gibson Custom Joe Perry Signature Les Paul & Digidesign Mbox Giveaway
Win the Gibson Custom Joe Perry Signature Les Paul & Digidesign Mbox Giveaway
Previous Celebrity ProgramsAerosmith | Alicia Keys | Beyonce
The Black Eyed Peas | Brooks & DunnElton John | Goo Goo Dolls | John Mayer
Linkin Park | NIN | Peter Gabriel The Rolling Stones | Sting | Tyra Banks
Many More
Artist Relations
We produce memorable events including private concerts, themed parties, trade show activities, press conferences, user events/seminars, meetings and trainings. We can help you build your event program from start to finish and handle the complete management of all event logistics.
•Budgets and forecasting
•Site inspections and selection
•Vendor management: catering, shipping, union labor, staffing, show management, etc.
•Food & Beverage - menu planning/ordering, staffing, etc.
•Booth or space design
•Graphics and e-signage
•Entertainment booking and artist relations
•Design and collateral development
•Invitation and RSVP management
•Attendee promotion
•AV/ProductionShawn Colvin
Private Concert
Event Management
Glow has extensive resources including dedicated studios and a robust talent pool for creating original material and branded entertainment for broadcast and internet sharing. We can help you tell your story, profile your customers, and create compelling media for your audience’s enjoyment. !Video:
: Multi-camera HD video shoots : EPK coverage : Event videography : Editing : Motion Graphics !Audio:
: Custom Music Creation & Licensing : Recording, Mixing & Mastering : Voiceovers !!
Audio/Video Production
Create Sharable Media & Branded Entertainment
Work Examples!
Tyra Banks
Cupcake Vineyards & Vodka
Trailblazer Studios
Concannon Irish Whiskey
flipflop Rum
Author Terry McMillan
LMG Inc.
Singer-Musician Irene Cara
Avid Inc./Artist Relations
Avid Inc./Events
T3 Magazine/Future Publishing
smart Carby Mercedes
!!
GLOW SERVICES:
Event Planning
Sponsorship Evaluation
Promotional Merchandise Creation
!GLOW SERVICES:
Event Planning
Guest List Management
Hosting
Beverage Sponsorships including:Moet & Chandon
Train’s Save Me San FranciscoColdcock Irish Whiskey
PMC Parties
Tyra Banks Bankable Enterprises
tyra.com
!!
GLOW SERVICES:
Web Design & Development
“Inner Circle” Fan Club Support
Promotional Programs
Branding for B.I.O. & Modelland
Special Projects
!!
GLOW SERVICES:
Artist Booking:The Black Eyed Peas
Event Planning
PR & Press Conference
Fan Promotion
Avid Inc.for Pro Tools
!!
★ GLOW SERVICES:
★ Brand Development
★ Web Design & Development
★ Social Communications
★ Fan Club
Cupcake Vineyards & Cupcake Vodka
!!
GLOW SERVICES:
Web Design & Development
Content Creation
Fan Strategy Consulting
Best-selling AuthorTerry McMillan
!!
GLOW SERVICES:
Logo Refresh
Collapsing of Five Individual Brands into One Brand
Web Design & Development(features extensive video, blog and social
media integration)
Event Planning
Social Communications Strategy
Trailblazer Studios
Concannon Irish Whiskey!!
GLOW SERVICES:
Brand Development
Web Design & Development
Video Production
Musician-Actress Irene Cara!
!GLOW SERVICES:
eCommerce Development on irenecara.com, Facebook,
iTunes & Amazon
Social Network Integration
Fan Promotion
flipflop Rum
!!
GLOW SERVICES:
Brand Development
Web Design & Development
Design/Illustration
!!
GLOW SERVICES:
Event Planning forFashion Shows in NY, SF & LA
Model & DJ/Emcee Booking
Makeup/Hair/Clothes
Graphic Design
Promotion
T3 Magazine Future Publishing
Benefits of Working with Us!
•SCALABILITY - We can provide an army of one or one hundred. Draw on our wide range of services to meet your reach.
•FLEXIBILITY - We take on nearly any sized project with reasonable budgets and timelines.
•CREATIVITY - We cherry-pick the most talented freelancers on the market and provide incentives for them to join our network.
•AFFORDABILITY - We’ve negotiated discounted rates with our team members and pass on the cost-savings to you. You also save by only paying for services as you need them.
•INTEGRITY - We stand by the quality of each of our team members. However, if you are not happy for any reason, we will find a suitable replacement. !•ACCOUNTABILITY - No matter how many freelance resources we bring on to meet the needs of your project, we make sure to stay on budget and provide billing from one source.
Free Your Mind
“Glow took over projects for which we had scant resources and brought them to closure expertly. Outside of what was assigned, Chandra
identified opportunities and challenges that had yet to be seen by our company; she alerted us to them and then proposed ways for us to
benefit. Glow has been like our Special Forces - taking on tough missions and always watching our backs. It is for these reasons, I give them my
highest possible recommendation." !
MICHAEL SALORT Executive in Charge
TYRA - Bankable Enterprises
Relationship-oriented marketing expert and creative director with 15+ years experience.
• Owner/principal of Glow Marketing LLC for 10+ years. Client list includes Apple Inc., Aspera, Autodesk, Avid Inc., EAW, best-selling author Terry McMillan, supermodel/talk show host Tyra Banks, The Wine Group, and many others.
• Directed press and artist relations for Avid|Pro Tools and worked with A-list artists such as Nine Inch Nails, Black Eyed Peas, Peter Gabriel, Sting, Brooks & Dunn, Linkin Park, and many others.
• Held management positions at successful and legendary entertainment producers, publishing companies, and media. Most notably Tickets.com; Bill Graham Presents/Live Nation; New Bay Media; San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc.
• Certified in strategic intervention and human needs psychology through the Anthony Robbins-Cloe Madanes Training Program. This certification is useful in building marketing strategies and messaging that resonates with target audiences.
CHANDRA LYNN, M.B.A. Founder & Principal of Glow Marketing LLC
Direct: 650.464.5708
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