digital marketing strategy for jaypee group

DIGITAL MARKETING STRATEGY FOR JAYPEE GROUP

MAYANK CHOWDHERYVIKAS YADAV

MEGHNA GUPTASURRENDRA SARRAF

SEBHI SHAMI

ABOUT THE COMPANY• Type - Public• Industry - Conglomerate• Founded - 1979• Founder - Jaiprakash Gaur• Headquarters - Noida, India• Revenue - 138.31 billion (US$2.1 billion) (2013–14)• Number of employees – Over 80,000• Website - www.jalindia.com

DIGITAL MARKETING• Marketing activities done over the internet using digital

devices.

• Why digital marketing:Future of marketingCost effectivePerformance orientedWide reachAdd an extra outletEliminate wasteful expenditures

BREAKDOWN BY LOCATIONS

BREAKDOWN BY DEVICES

TOP SEARCHED KEYWORDS

Lets Narrow Down..REAL STATE

HOTELSHYDRO POWER SPORTSEDUCATION HEALTH

CARE

REAL ESTATE & HOTELS

VISIBILITY

OWNEDPAID

EARNED

ENGAGEMENT

Making your visitors do some activities.Bring visitors back.

Making visitors navigate.

SOCIAL MEDIA MARKETING

FACEBOOK PAGES..

FACEBOOK ADS..

EMAIL MARKETING

GETTING EMAIL ADDRESSES

BULK EMAILS

AUTO RESPONDERS

MOBILE MARKETING

CREATING MOBILE WEBSITE

SMS MARKETING

CREATING MOBILE APPLICATIONS