discovering your personal brand © pamela weinberg 20132

Discovering Your Personal Brand

© Pamela Weinberg 2013 2

What is your PERSONAL BRAND?

Your Brand defines WHO you are and

WHAT you stand for

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Who are You?

© Pamela Weinberg 2013

How will BRANDING help my job search and/or career?

Personal Branding can be utilized to:•Differentiate yourself•Enhance your recognition as an expert•Raise your visibility to potential employers/clients/peers/supervisors•Direct and focus a job search

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Creating your Personal Brand

Many factors go into creating your personal brand, including:

•How you present yourself publicly•What you would like your important constituents to think about when they think of you?

•What key expertise do you want to convey?

Developing a Personal Mission Statement can help

guide your brand.

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A personal mission statement allows you to:

Define and connect with your own unique purpose and to articulate what YOU deem the most important information to disseminate about your brand.

Tip: www.quintcareers.com and www.timethoughts.com for mission statement examples

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A well done personal mission statement should serve as a personal “GPS” for future career and

life choices

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• Keep it simple, clear and brief. The best mission statements tend to be 3 to 5 sentences long.

• Describe what you want to focus on and who/what you want to become in this stage of your career.

• Make your mission statement positive: it should be authentic and sound like “you”.

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• Include skills, character traits and knowledge that you value and want to develop further.

• Use it to guide you in your day-to-day actions and decisions.

• Update it regularly as you achieve your goals.

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“To be known within the commercial real estate industry as an expert in tenant representation. I will do this by attending and speaking at industry conferences, writing for real estate blogs, and by developing relationships with key thought-leaders in the field”

Brian W., real estate professional

© Pamela Weinberg 2013

Promoting Your Professional Brand

• Read and Respond to relevant articles written by journalists, reporters and bloggers magazines, that match your interests

• Create your own blog or website• Join professional associations• Issue a personal press release to announce

something about yourself or your company • Include a custom signature in each email you

send.

Tip: sign up with www.helpareporter.com

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Social Media: The Ultimate Branding Tool

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LinkedIn

A professional LinkedIn profile should highlight your personal brand. Tips include:

•Craft a descriptive profile headline•Upload an appropriate photo•Update status regularly•Link to relevant articles•Include full education profile

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LinkedIn

•Share your resume; blog; published work•Tell your story in “Summary” section•Join LinkedIn groups within your industry and university•Add keywords to fill in the “Skills and Expertise” section•Ask for recommendations•Send personalized invitations to connect to contacts after each meeting

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LinkedIn Profile Example

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“Branded” Professional Summary

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Social Media:The Ultimate Branding Tool

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Social Media:The Ultimate Branding Tool

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• Share tweets on your Facebook, Linkedin, blog or website to get your messages across more outlets

• Send direct messages to develop relationships with followers

• Search for jobs

• Tip: www.twitjobsearch.com to search Twitter for job postings

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More Social Media to Build Your Brand

• Pinterest: a pinboard-styled social photo board sharing website

• Instagram: photo sharing app allowing users to take a photo & share it on social networking sites

• Foursquare: a location-based social networking service

• Google +: a social network utilizing individual circles of contacts

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Monitoring your Brand

• Set Google alerts (google.com/alerts). • Technorati.com: see who is using your blog

information or searching for you. • Backtype.com: Traces every blog that

mentions you.• Search your name on Twitter:

search.twitter.com

• Tip: Join www.Klout.com to measure your social media presence

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The Last Word on Personal Branding

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Resources

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Contact Me:PamelaWeinberg.com

pamela@pamelaweinberg.comtwitter: @PamelaWeinberg