diversification, additional income, reputation : how can a freelancer become an online teacher ?

Presents Webinar at

on the theme of

How to be an online Teacher

Pritam Bhattacharyya

wordsmith.bengal@gmail.com

Founder and Chief Wordsmith, Wordsmith Communication

Founder – Wordsmith University

Web-casting Now from Calcutta, INDIA 25th June 2012 1600 Hours GMT onwards

Discussion Schedule and Tone

40 mts of presentation and followed by Q&A and freewheeling discussions

Informal, conversational and little personal The main idea here is not to impart knowledge but to discuss

practitioner’s realization and experience in a new domain Please rate this webinar : whether the speaker is practising what he is

preaching

Online Teaching It is as serious as any teaching of any time It is not an alternative of in-person teaching Effectiveness of Online Teaching depends on

Topic / Theme Teacher Students / Colleagues / Peers / Audience Technology

Teacher : First Steps

The genuine need to teach Great Editor and Aggregator Connecting cross-experience and experience with codified information Psychologist Balance of generalist and specialist talents Intense personal experience Non-egoist Non-suspicious Enlightened self-interest

( Theme : Teaching Freelancers / Teaching People language skills / Teaching other language/culture related skills / Self Development)

Orientation – Test

Have you ever talked with yourself in front of a mirror ?

Have you ever hummed a tune / song alone – in an enclosed, noise free environment ? (e.g. Bathroom singing )

Have you ever spoken in Skype/Gtalk with a colleague, client or friend ?

Have you ever argued / quarrelled over telephone ?

Have you ever spoken sweet nothings over telephone ?

Orientation –Test Results

If answer to any 2 questions in the previous slide is yes,

You have a positive orientation to be an online teacher ......

Technologies

Skype Telephone Webinar set of products (only audio) Webinar with HDTV Moodle Mix of many

Teaching – Steps

Concept Design Preparation Delivery Environment Post-Delivery Issues

Teaching – Concept

What ? - Selection Who benefits ? – Segment How do they benefit ? – Cost-Benefit Analysis

Cost = 1 hours or more time and / or $ 10 to $ 100

Benefit = ?

Design

Segment ‘s overwhelming psychological need Segment’s valuation of time, money, attention Free or Paid Course Decision Time Duration

Delivery

Language Selection Formal / Informal Textual / Visual / Mix Engagement Focus Accent Textual information / spoken information ratio Slow / Moderate / Fast Repetition

Environment

Home Office Studio Connectivity – Back-up Connectivity – Time to Switch Rescheduling Plan in case of force majeure Payment Return Plan in case of cacellation / rescheduling ‘Producer’ ‘Green-Room Team’ Recording Editing Noise, Phone Calls, pop-ups, pet barking or plane flying overhead !

Post Delivery Issues

PPT (Material) Video (material) Feedback Wrap-Up Speech / Further sales pitch Testing recording Setting up Policy of Feedback processing and acting on that feedback

Self – Reference for Teacher

Why do I want to teach ? (being a freelancer)

To teach because I like teaching I have to share the experience I need to give back what I did not have Residual Income Name, fame and being an authority I have many ideas I think these ideas are important I have free time I would like to give it a try... Diversification Motivated by others (for example : this webinar)

What do I want to teach ?

The teacher needs to have intense personal experience in the theme. In such a case, you don’t have a strategy to communicate, you just

converse The theme needs to be such that the teacher has substantial things to say

above information, statistics, report, hearsay, research data and so on The teacher knows the path of success and path of failure with regards

to the theme The experience will help someone and a bit of it can only be found here –

Uniqueness....

What the attendees will get ?

Write this down Write this point wise – say min 5-6 points Ask the segment whether that is really they are interested to get Ask what you forgot...

[ Example : Send this to 5 persons in the segment and see what they say about each point ]

Outreach

Marketing and Permission Incentive Sales Pitch Pricing Derivative Products

Derivative Products

The Real-Time experience – webinar The recorded version (video + text + audio) The textual version The Audio Book

Value-Added Experience

One to one course In person Updating

Updating : Product Halo

Basic Product (Webinar / Video) Value Added product (One to one / Direct / In person) Blog / Review /Social Network / Platform reputation Continuous Learning and spreading....

Wordsmith University : Business Model

Combined Marketing with you (teacher) Payment Collection Carrying force majeure risk Network Externality Effect : Platform Reputation Integrating Product Halo

Helping in product creation (webinar, access and recording followed by editing)

Marketing in segment – Free Video and Resource access (coming soon) Network Externality Effect Multiplier Focussing Product Halo ( Books, Blogs and Inter-linking)

Conclusion

Our Charter read in 2011

If anyone has anything to teach and anyone is interested to learn that, our platform can do that : any language, any topic, any time, to and from anywhere....

A product halo example

Teaching Online : Perception in Reality – a 1000 word essay on the theme at Freeelancer’s Freelancer

http://wordsmithofbengal.wordpress.com/2012/06/20/teaching-online-perceptions-and-reality/

Forthcoming Free and

Paid Webinars

TRADOS Classic Interface : Part II

Pinaki Talukder - Freelancer and Agency Ownwer with 8+ years of CAT experience.

English A customized course to increase your productivity with TRADOS

26th June 2012

1600 hours GMT onwards

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Change of Roles : Transformation from employee to freelancer

Désirée Lydia Staude - a corporate Veteran of 21 years, then a freelancer and now successful agency owner.

English Living Experience from a practitioner of the subject.

29th June 2012

1400 hours CET onwards

60 mts Free

Rollenwechsel: Transformation vom Angestellten zum Freiberufler -

Désirée Lydia Staude - a corporate veteran of 21 years, then a freelancer and now successful agency owner.

German Living Experience from a practitioner of the subject.

11th July 2012

1400 hours CET onwards

60 mts Free

How to be an online teacher

Pritam Bhattacharyya – Founder – Wordsmith University

English A course on request from interested teachers

25th June 2012

1600 hours GMT onwards

60 mts Free

How to start and grow with an Agency

Pritam Bhattacharyya – Founder and Chief Wordsmith – Wordsmith Communication

English A hands-on practical course for becoming an active Business Owner

6th July 2012

1600 hours GMT onwards

60 mts $ 20

Thank You

Me and my team members at

www.WordsmithCommunication.com ,

www.Wordsmithuniversity.com ,

www.Pentasect.com

Thank you for your time, patronage and patience.

Please send your feedback. As a customer, your feedback is the best way to deliver better a

Give your feedback at proz or here at wordsmith.bengal@gmail.com