don't believe the hype

Open Source Conference 2010Amsterdam, 26 November 2010

Fabrice MousFabrice.Mous@ictivity.nl

+31 648585162

Reality vs Theory

Talking vs Doing

What's a

USP?

“Buy this product, and you will get this

specific benefit” Rosser Reeves "Reality in Advertising" (1961)

claimbenefits

“Our open source product will bring you interop

Nirvana”

“Our unique open source offering realizes true

vendor independence”

benefits didn't always

effectuate(straight away)

So the last five years we've seen these type of market

propositions

Clients were left in limbo

NOiV bouwt mee aan de e-overheid

OSS representsa set of benefits

( you know those benefits used in usp's )

Typically OSS translates to

✔ slashing costs✔ availability of source code✔ vendor independence✔ flexibility✔ interoperability✔ community

These benefits do not always combine to a

universal truth!

open source isn't always about

✔ slashing costs✔ availability of source code✔ vendor independence✔ flexibility✔ interoperability✔ community

✔ slashing costs✔ availability of source code✔ vendor independence✔ flexibility✔ interoperability✔ community

NOiV bouwt mee aan de e-overheid

Who the heck is this guy?

... working at Ictivity because this company

embraces this philosophy on open source software

Open Source Conference 2010Amsterdam, 26 November 2010

Fabrice MousFabrice.Mous@ictivity.nl

+31 648585162