don't drown in advertising pool

Post on 17-May-2015

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Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience of all local media choices. In addition, clockwork delivery, stable rates, printed rate cards, customer loyalty programs, volume discounts, anchored positions are all reasons to assess the options of the paper. The audience continues to respond to advertising.

TRANSCRIPT

© 2010 Carol Doane

By Carol Doane

Don’t drown in the advertising pool

Cheap is a chance

© 2010 Carol Doane

I need my message delivered

NOW!

© 2010 Carol Doane

Every day like clockwork in fact, around the clock

We deliver local messages

© 2010 Carol Doane

We package messagesOnline, in email, direct mail and in the newspaper

© 2010 Carol Doane

Then along comes somethingcheaper

© 2010 Carol Doane

Customers jump ship

© 2010 Carol Doane

And when it doesn’t work out

© 2010 Carol Doane

We rescue

with effective advertising

© 2010 Carol Doane

Unlike direct mail

Newspaper users PAY to receive the product

© 2010 Carol Doane

Cable customers

Pay for the service and tolerate the advertising

© 2010 Carol Doane

Radio Customerspay NOT to listen to commercials

© 2010 Carol Doane

Newspaper customersLook forward to the ads

Unlike other media

Newspaper companies hold their rates steady for a year or more

© 2010 Carol Doane

Other media companies

Don’t publish their rates© 2010 Carol Doane© 2010 Carol Doane

? ? Guess ?

© 2010 Carol Doane© 2010 Carol Doane

Did the guy next door

Get a better rate than you?© 2010 Carol Doane

© 2010 Carol Doane

Web analytics validated

We are audited

Circulation verified by independent auditors

© 2010 Carol Doane

Loyal customers

We reward

© 2010 Carol Doane

•Volume discounts

Rewards include

•Pick up discounts•Color savings

© 2010 Carol Doane

to our customers and our company. After all, we all want to stay in business.

Fair pricing

© 2010 Carol Doane

Sponsorships

Section fronts

Anchored positions

in print and online

We offer

© 2010 Carol Doane

PolybagsPost-it Notes®

Flyer printingMini billboards

Specialty print products

© 2010 Carol Doane

Unlock dynamic potential

Run sizes that break through into the news

© 2010 Carol Doane

Cost per thousand

Active audience

Multi platforms

Creativity

Consider and compare

© 2010 Carol Doane

We are small business specialists with a responsive audience

We are affordable

© 2010 Carol Doane

• Local message delivery

• News and community

We are local

© 2010 Carol Doane

Will it really put cash in your drawer?

Cheap is only a chance

© 2010 Carol Doane

You can swim like a pro

You can drown in cheap choices, or

© 2010 Carol Doane

And invest in effective advertising

Get a consultation

© 2010 Carol Doane

We craft strategies

We are ad messengers

We create campaigns

We deliver results

© 2010 Carol Doane

Carol DoaneThe ColumbianAdvertising Sales Managerads@columbian.com

Thank you

In collaboration with Carol Doane for The Columbian

© 2010 Carol Doane

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