easy proven way to generate leads & traffic using google
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The Easy Proven WayTo Generate Leads &Traffic to
SpargoConnect, LLC in Partnership with SeoHawaii.org
Success Breeds Success, Let’s make it Contagious
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About Me
Success Breeds Success, Let’s make it contagious
I’m not just going to get up and talk, this session is for you. We going to create have a discussion and a back and forth.
Dan ArielyAuthor of Predictably Irrational
Marshall ThurberPlus Various local and national businesses in different industries
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What about you?
Take 2-3 minutes and get to know the neighbor to the left and right of you
• What is your name?• What do you do for a living?• What’s your best professional skill?
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Now Pretend Our Small Group is a Search Engine
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• Who is the Real Estate Agent?
• Who does water treatment consulting?
• Who is good with computers?
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That is How Search Engines Crawl & Work
Search Engine Optimization (SEO) is an Online Popularity Contest
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WHY SEO MATTERS
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WHY SEO MATTERS
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What is Search Engine Optimization (SEO) ?
Running for an Election
• How many people are voting for you?
• Who is voting for you?
• Where the votes coming from?
• Are you fit for the position?
• How do we know that?
• Can you hold a conversation when people talk to you
The SEO Equivalent
• How many sites are linking to you?
• What is the Page Rank and Authority of these sites?
• Are the quality links?
• Is the linking relevant?
• Is the site/page optimized for the keywords it wants to target
• User behavior and User Experience (UI/UX)
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Finding the RIGHT Keywords You and Your Business
Need to be Targeting
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How To Find the Best Keywords for You and Your Business
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Think like your customer
“Good vegan food to eat”“Sell my house quickly”
“Good Realtor in Hawaii”“Facilitator in my area”“mechanic in kahala”
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Keyword Shortcut
https://adwords.google.com/KeywordPlanner
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Optimizing Your Website & Web Presence so Customers and Clients can Find You
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SEO Titles & Meta Descriptions
Which one do you think ranks higher?
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Your meta tag and title are ads, write them as so
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How to do this
Go into the HTML of your page and edit the codeHere is the code snippet you need to edit for the meta description
<head><meta name="description" content="This is an example of a meta description. This will often show up in search results."></head>
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How To easily implement Meta Titles and Tag Descriptions
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It comes with Page Analysis
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https://yoast.com/wordpress/plugins/seo/
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Google Mobile Armageddon
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Why it’s a big deal
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Mobile is has now over taken desktop
Reference: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
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Mobile Friendly
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Mobile Friendly
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https://www.google.com/webmasters/tools/mobile-friendly/
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SEO Fundamentals and Best Practices
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Rule #1 – Think like a Machine aka Technical SEO
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Rule #1 – Think like a Machine aka Technical SEO
Google needs to know your business, it needs to know what it is and what it does.
It does this by your keyword placement and they need to be in these 4 core places
• SEO Title• Meta Description• Heading• Paragraph
TIP: Do not keyword stuff you will be penalized, it has to appear natural
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New way of doing SEO and Best Practices
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Rule #2 – Think like your customer, how are they searching for you?
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Rule #2 – Think like your customer, how are they searching for you?
1. Identify who your customer is2. Think about what they are typing in google to
find you3. (Action keywords - “good accountant for my
taxes”4. Write your keywords in a human natural way
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New way of doing SEO and Best Practices
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Rule #3 – Answer your customer’s question with content
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Rule #3 – Answer your customers more common questions
1. Answer your customer’s most common questions
2. Writing a beginners guide3. Quality, Quality, Quality
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New way of doing SEO and Best Practices
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Rule #4 – Promote your site like your running for office
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Rule #4 – Promote your site
1. Share on social2. Join communities where your customers are3. Promote, promote4. Don’t be afraid to ask friends and family to
share
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Google’s New Way of Doing SEO
User Interface and User ExperienceNew Ranking Factors
• On page time• Scroll• Click Through
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How to Ethically Steal Thousands of Dollars of Your Competitor’s Data
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Who Likes Easy to Use & Free?
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Similarweb.com
Does what it used to take me 6 tools to do
Let’s look at Patagonia.com
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Getting Immediate Results using Google ADWords and the 5 common mistakes to avoid
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PPC is the quickest and most consistent way to drive relevant traffic to any website
It allows businesses to deliver traffic to their website by bidding on their selected keywords. Ads aka Sponsored Results appear in major search engines based on ad spend/budget and quality score
In other words, it’s like the Yellow Pages, but online
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How to Get Immediate Results on Google – Google ADWords / PPC
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5 Common Mistakes to Avoid when doing PPC campaigns
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Using Generic Ads for all keywords
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#1 – Being too generic with your ads and not creating specific ad for keywords
Be specific with your Ads, write ads that offer a solution to your customer’s needs
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Not being congruent with the entire sales process
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#2 – Losing AD Scent
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Benefits of bidding on branded keyowrds
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#3 – Not bidding on your brand
The more real estate you can control, the more traffic you can capture and the more you push out your competitors
Branded keywords are generally very cheap
They convert considerable better than non branded
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If you don’t create a mobile friendly landing page you are wasting money
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#4 – Not creating mobile friendly campaigns
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#5 – Not using PPC prior to an SEO Campaign
What’s better than free traffic to your website?
Free traffic that makes Money
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#5 – Not using PPC prior to an SEO Campaign
SEO takes anywhere from 4 to 16 weeks to see significant results and it can take a lot of time
Even though a keyword has high traffic, does it make you money?
PPC let’s you skip the months needed to rank and immediately find out if the keyword is worth ranking for in SEO
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Thanks for attending
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