eday 2011 - david neuscheler - adobe

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Technology Trends in eBusiness@davidnuescheler | VP, CTO CEM, Adobe Systems

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

David NueschelerChief Technology Officerdavid@day.com

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

David NueschelerJackrabbit Committer / Memberuncled@apache.org

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

David Nuescheler

TC Member / CMIS-JCR Liaison

david@day.com

David NueschelerJackrabbit Committer / Memberuncled@apache.org

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

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David Nuescheler

TC Member / CMIS-JCR Liaison

david@day.com

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

DAVID NUESCHELERVP, CTO CEMDigital Enterprise Solutions

AdobeBarfuesserplatz 64001 BaselT +41 61 226 98 98F +41 61 226 98 97uncled@adobe.com

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Enterprise So"ware Reality

DM

Repository

WCMDAM

WF WF

RepositoryRepository

WF

1985C/C++

1998TCL

2000Java

Win32

Acquiredin 96’

Acquiredin 99’

BorlandDelphi

no-linuxsupport

developerleft

compilereol

staticwebsitesrequiresjdk1.3

EJB 2.0

requires IIS 5

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Enterprise So"ware Reality

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

“Platform Not Found” Errorplease reboot.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

!e Customer Experience Management Problem

LINE OF BUSINESS OWNERS

Sales Marketing Services Customer Support Retail Operations Global Distribution Call Centers

Mobile Social Web Email Correspondence Print In Person

!e CustomerContext + Experience

Brand + Business Goal!e Company

BUSINESS LOGIC & TRANSACTIONAL SYSTEMS (ERP, CRM, ECM, PLM, …)

ADOBE CUSTOMER EXPERIENCE MANAGEMENT PLATFORM

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

CEM Creative Work#ow

∞CREATE

MANAGE

UX DELIVER

ANALYZEOPTIMIZE

DESIGN

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

CEM requires Future Proof Technology DNA

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Who am I?

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Who am I?

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Who am I?

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Your data center...

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

...their data center.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Bad News, please!

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Legal Zones? (respect the local laws)

Availability Zones? (network, power)

Security Budget (yours vs. theirs)

Operations Certification? (e.g. SAS70 Type II)

Hyperviser? (VM Security, Are you by yourself?)

Security & Privacy?

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Cloud traits:

ELASTICITY!

LATENCY!

AVAILABILITY?

LOSE IT!

Requires:SpartanSoftware

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Clustering Options in Enterprise So"ware

“Ostrich”-style

1. Configuring Clusters

Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.

Copyright © 1993-2008 Day Software AG Configuring Clusters

PDF Created : 19.10.2008 14:09:59http://docs.day.com

Page 1/1

Page 1 of 195

IBM DB2 Content Manager V8 Configuring High Availability

in a Sun Cluster Environment

5/4/04

Content Management Performance

IBM Silicon Valley Lab

1/284

1/20

“Exception”-style

1 2

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Next Generation Clustering

“Cloud”-styleHot-Join

“cluster-borne”

3

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

WAN & Share Nothing

Fire

wal

l

Fire

wal

l

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

CEM requires Future Proof Technology DNA

Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

$e bad news...

UserAgentRadical: nokia6170colors: 65536fall_back: nokia_generic_series40_dp20j2me_amr: TRUEj2me_cldc_1_1: TRUEj2me_h263: TRUEj2me_mpeg4: TRUEj2me_screen_height: 160max_data_rate: 200max_deck_size: 4194304max_image_height: 115max_image_width: 122mms_3gpp: TRUEmms_max_height: 480mms_max_size: 100000

mms_max_width: 640mms_mp4: TRUEmms_vcalendar: TRUEmms_video: TRUEmodel_name: 6170mp3: TRUEphysical_screen_height: 40physical_screen_width: 32playback_3gpp: TRUEplayback_acodec_amr: nbplayback_mp4: TRUEplayback_vcodec_h263_0: 10resolution_height: 160ringtone_amr: TRUEringtone_mp3: TRUE

ringtone_voices: 40streaming_3gpp: TRUEstreaming_real_media: nonestreaming_video: TRUEstreaming_video_acodec_amr: TRUEuaprof: http://nds1.nds.nokia.com/uap....user_agent: Nokia6170video: TRUEvideo_3gpp: TRUEvideo_3gpp2: FALSEvideo_max_height: 96video_max_width: 128video_mp4: TRUEvideo_preferred_height: 96video_preferred_width: 128 Device

Detection

(17k & counting...)

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Device Groups?

1 32

Feature Phone Smart Phone Touch PhoneExtensible

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Mobile Sites vs. Transcoding

not a subset!

+ownership

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Game Changer.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Web: 1995

Webmaster Businessdaysword fileshtml websites

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Apps: 2011

Webmaster Businessdaysword fileshtml websitespptapps well...

App Developer

+ uncertainty(third party review process)

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Apps Content Management

everything is content

publish and sync apps

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

CEM requires Future Proof Technology DNA

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Social First*(every user is a contributor and has a social graph)

*context is a #rst-class citizen, everybody is a contributor.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Inside the Social Storm

Activity Streams & Social Graph

Users & Profiles

User Generated Content& Community Management

Context

Social and Community

Applications and Solutions

(forum, wall, blog, wiki, comments, ratings)

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

User Generated Content

WE HAVE TRUST ISSUES

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

A HREF ”javascript:alert()”

F#&@!? ------- V14GR4

B ONLOAD ”javascript:alert()”IMG SRC ”javascript:alert()”

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users.

2±110

Authors“Family” Scale

2±2102±310

2±4102±510

2±610

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users.

IntranetEnterprise Scale

2±1102±210

2±3102±410

2±5102±610

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users.

InternetWeb Scale

2±1102±210

2±3102±410

2±5102±610

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users.

2±1102±210

2±3102±410

2±5102±610

InternetWeb Scale

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

IntranetEnterprise Scale

2±4102±610

InternetWeb Scale

Users are users are users. (Linear Scale)

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Context & Context Engine

Harmonized Pro"leSocial Network Information

CRM Data

Immediate Page contextLanguage, Nav Depth

Preferences, Collaborative Filtering, Interests ClickStream Cloud

Very “Current” Environment

Activity Stream InformationEvents from SiteCatalyst

Resolved Segments“Insights”

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

CEM requires Future Proof Technology DNA

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

Social First*(every user is a contributor and has a social graph)

*context is a #rst-class citizen, everybody is a contributor.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

$ank you.