editorial collaboration

Editorial CollaborationMeeting

June 8, 2006Michael Marcotte

KPBS News Director

Meeting Overview

Frame the Discussion (45-min)

Analyze our Situation (120-min)

Yield Actionable Results (60-min)

Meeting Overview

Framing the Discussion10:30-11:15 approx.

Context (Historical/Editorial/Strategic)

Reconcile Perspectives

Meeting Overview

Analyzing our Situation

Small Group Discussion, 11:15 – 12:15

Lunch @ 12:30

Small Group Presentations, 12:45 – 1:30

Meeting Overview

Yielding Actionable Results

Organize by “SWOT Matrix”Strengths (internal)

Weaknesses (internal)

Opportunities (external)

Threats (external)

Frame the Discussion

Historically Speaking….

We’ve come a long way:60s – student training

70s – experimentation

80s – community focus

90s – news & information

00s – new media

Historically Speaking…

In the last 15 years…

-- we went professional

-- we went news/public affairs

-- we went local

-- we grew staff/specialization

-- we grew audience/expectations

-- we grew revenues/expenses

Historically Speaking…

In the last five years…

KPBS News has been influential and integral to the rise of Full Focus and These Days.

In turn…

News, Full Focus and These Days have been integral to the rise of the Web.

Editorially Speaking…

KPBS Radio’s success has depended on NPR’s success.

KPBS News saw its primary purpose to provide local coverage as extension of NPR’s coverage.

Editorially Speaking…

KPBS News and NPR News have aspired to become primary news sources.

Editorially Speaking…

KPBS anticipated the media convergence and began preparing for it.

-- Investing in local programming

-- Investing in news & information

-- Bringing down walls between radio and TV

-- Staking out territory in the new media

Editorially Speaking…

KPBS has grown overall local programming capacity and output.*

-- Full Focus Staff of 10-- News Staff of 9-- These Days Staff of 7-- Web Staff of 6

*Does Not Include Radio/TV Operations

Strategically Speaking…

The KPBS Mission Largely Remains Constant . . .

KPBS Purpose It is the purpose of KPBS to educate, inform, entertain and empower our audience by acquiring, producing and delivering high quality programming which is of value and worthy of support.  

KPBS Guiding PrinciplesKPBS values community building, lifelong learning and providing a service that is accessible to all. KPBS believes in being a responsive and professional organization. KPBS staff are committed to creating engaging and appealing programs and services, and through their endeavors, reflect the values of civility, respect, integrity and individual responsibility.

KPBS Mission KPBS enriches the lives of people in the San Diego region through unique media services. These high quality radio, TV, Web and community activities educate, inspire, entertain, and advance civic involvement, celebration of culture and the power of diverse perspectives.

Strategically Speaking…

Local Programming Initiatives Remain #1 Goal in the KPBS Strategic Plan

Strategically Speaking…

In 2006-2007:

KPBS will launch a new web department and web-redesign.

KPBS will spend over $2 million on local radio/television programming.

KPBS will invest $1.5 million in radio/television infrastructure.

Strategically Speaking…

KPBS’s technical plant is digitally advanced and well-poised for future digital services…

KPBS is financially sound and well-situated for growth or to weather an economic downturn…

Strategically Speaking…

KPBS is a revered and highly trusted source of news, public affairs, arts, science and children’s programming!

Challenges

Historically: Changing Technology

Editorially: Quality, Quantity as Primary News Provider

Strategically: Training, Sustaining and Growing

Technological Challenges:

-- technology drives our business and technology is shifting fast

-- digital services and media options swamp the public

-- change within and without KPBS is applying pressure at every level

Editorial Challenge:-- we’re in the knowledge business which requires training, specialization, experience

-- we’ve created four editorial departments with overlapping missions and related needs

-- we have significant gaps in our primary coverage

Strategic Challenge:

-- audience growth is flattening

-- cost of business is rising

-- net revenue margins are tight

-- productivity is near maximum

Reconciling Perspectives?

Editorial Collaboration Meeting Agenda

10:30-11:15 Framing

11:15-12:15 Small Group Brainstorm

12:30 Lunch

12:45-1:30 Group Presentation

1:30-2:30 SWOT Matrix

Editorial Collaboration Meeting

June 8, 2006Michael Marcotte

KPBS News Director