effective landing page design

Creative ServicesEffective Landing Page Design

Landing PageWhat it is it and why do you

need it?- A distinct standalone webpage that has been designed for a single focused objective

- This page should not be linked back to your main website.- The page should drive the consumer to the product or service

you are trying to promote

- Two types of landing pages- Click Through- Lead Generation

Landing PageClick Through

- Goal is to guide your consumer to “click through” to the desired page.

- This is primarily used for e-commerce platforms- Provides the user with targeted information about the product

- Increases the likelihood of conversion since they are already “familiar” with the particular product

Landing PageLead Generation

- Used to capture potential costumer data.- Enables you to use that data for future marketing campaigns

- In exchange for the data you will provide the potential costumer with a type of incentive:

- Webinar Registration- Ebook- Free Trial- Discount Code

Landing Page DesignTips and Tricks

- Position your Call To Action (CTA) above the fold- Use directional cues to point toward Lead Capture Form- Be succinct with your content- Simplify copy using bullet points- Use consistent styling from main website- Use real testimonials to convey authenticity

Landing Page DesignLayout Example

Source: http://unbounce.com/landing-page-articles/the-anatomy-of-a-landing-page/

Landing PageClick Through Example

Landing PageLead Generation Example

Landing PageLead Generation Example

Demo

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