effectively managing your linkedin presence

Effectively Managing Your LinkedIn PresenceAugust 27 2014

C&G School of Professional DevelopmentEffectively Managing Your LinkedIn Presence

Aug. 27, 2014, Noon - 1 p.m.

Presented by:

David J. Kearney | Cohen & Grigsby, P.C. Tina L. Richardson | Elias/SavionDirector of Technology Services Vice President of Communications

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• Program – LinkedIn Overview–Cohen & Grigsby Page– Engage Your Network –Professional Profile–Q&A

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Effectively Managing Your LinkedIn Presence

LinkedIn is the world’s largest professional network on the Internet

• More than 300 million+ members in over 200 countries and territories

• Executives from all Fortune 500 companies are members

• More than 3 million companies leverage their Company Page to promote content and build relationships

LinkedIn Overview

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Connect the world’s professionals to makethem more productive and successful

LinkedIn Overview

Why LinkedIn is the preferred social media platform for you:• Developed for professionals.• Direct way to enhance your brand and promote your skills

and experience.• Forum for making new connections and strengthening

existing connections.

LinkedIn Overview

Why LinkedIn is the preferred social media platform for you:• Creates an online personal brand.• Positions you as a thought leader in

your industry.• A way to follow legal and business trends.

LinkedIn Overview

LinkedIn Overview

3,435 employees; 10,245 followers

903 employees; 2,069 followers

543 employees; 1,037 followers

281 employees; 625 followers

215 employees; 455 followers

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• Follow Cohen & Grigsby, P.C. – Tells the firm’s story– Showcases opportunities – Drives word of mouth• Information posted on

cohenlaw.com, JD Supra, or other external sources that contain C&G, are posted on the company profile page.

Firm Page

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Firm Page

• Company updates are key to building relationships with followers. When your followers engage with your updates, it spreads your message to their professional networks and provides greater reach.

• Updates can be seen on your Company Page as well as on followers newsfeeds (across all devices including mobile).

• Calls to action will drive professionals to your owned properties.

• Share content with your networks to increase reach.

Build network• Follow people and companies.• Identify people you know, connections of colleagues, etc. • Import contacts from your e-mail accounts to discover

connections on LinkedIn.• When reaching out, send a personalized message.

Engaging your network

• Conduct research on target companies.• Search for key executives.• Find a way you might be connected.• See if one of your connections might be connected to

someone with the target company. • Consider starting a dialogue with someone at the

company by introducing yourself through LinkedIn.

ENGAGE: Company ResearchEngaging your network

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• Status updates are key to building relationships with your followers.

• Produce content consistently to keep attention.– Like, share interesting articles, news or videos. – Respond to timely events.– Include personal insights on the content you share. – Stand out in the feed by using multimedia. Links have 45% higher

engagement than those without.– Find relevant content to share (Pulse); LinkedIn Bookmarklet

Engaging your network

• Participate in discussions taking place in established groups– 100,000 members join new groups every day.– Find communities in the Groups Directory. – Connect with individuals in a target industry or sector.– Joining lets others contact you via group message feature.– Increases your profile visibility.– Enables you to establish new connections.

Engaging your network

• Take advantage of tools

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Engaging your network

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Maximize your presence on LinkedIn

Professional Profile

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Ten ways to maximize your presence on LinkedIn1. Include a professional photo to vastly improve your chances of being viewed.

2. Personalize your profile URL to help people find you.

3. Write a headline that sums up your brand and drives your target audience to dive deeper into your profile.

4. Use the summary area of your profile to provide a snapshot of your professional journey and aspirations.

5. Have a total word count of at least 40 words, and incorporate industry keywords, to help people find you via search.

Professional Profile

*Source: LinkedIn

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6. Add past and present work experience to provide context, and upload (or link to) rich content like websites, blogs, presentations, and videos to capture your full body of work.

7. Get recommendations from colleagues, employers and customers who can speak to your abilities and contributions.

8. Use LinkedIn search to find and connect with past and present colleagues, business partners, and other contacts who can speak to your skills and experience.

9. Share interesting articles, news, or videos through status updates. Include personal insights on the content you share.

10.Engage with connections’ posts by liking, commenting, sharing.

Professional Profile

*Source: LinkedIn

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• Identify your goals – Brand awareness, thought leadership, strengthening alliances, building community, etc.

• Define target audience – Tailor your profile to speak to them.• Keep your profile complete and current.• Create a checklist – what you need to do (monthly, weekly, daily)• Schedule LinkedIn and other “social” time – Rely on status updates,

notifications tab and other tools.• Visit C&G Intranet for course tip sheet: Engaging with your network

(like, comment, share)

Summary: Best Practices

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Q&A