elevating your estimate

November 2011 | Elevating Your Estimate

Tips for standing-out from the crowd

November 2011

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November 2011 | Elevating Your Estimate

Differentiate Yourself:Turn every estimate into an opportunity.

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November 2011 | Elevating Your Estimate

The Written Quotation:

Your written quotation or estimate is

the “bid” for the project. We all know

not all projects are created equal. In

some cases, we know we will not

“win” the project based on historical

data. And sometimes you just don’t

really want the project. But in the

case of a project that you really want

to win, try these simple techniques.

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November 2011 | Elevating Your Estimate

More than just an EMAIL

Have you told your story completely

in an email? Does an email do the

project justice?

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November 2011 | Elevating Your Estimate

Have you positioned yourself to be awarded this

project? The estimate checklist:

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November 2011 | Elevating Your Estimate

Calculate everything:Can you bring additional value to the job?

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November 2011 | Elevating Your Estimate

Make a paper dummy

Order a dummy, it is an easy way to

show that you know the project.

Weigh it, measure it, and if the piece

needs to mail – go to the US Postal

Service Business Center and make

sure it meets postal standards.

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November 2011 | Elevating Your Estimate 8

Written Schedule

If you want the work, sometimes your

schedule must be more aggressive

than your competition. At times,

speed of the project is much more

important than the price.

November 2011 | Elevating Your Estimate

Even if they don’t ask, show them

Mohawk’s environmental calculator is a great

way to demonstrate tangible sustainability

savings. You can download it by clicking:

Mohawk Environmental Calculator

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November 2011 | Elevating Your Estimate

Your cover letter

Buyers are looking for four things: Price, Schedule, Quality and Service. Offer as many of the four as possible, (although we all know that price and schedule usually inversely effect each other).

Tell the buyer why you should be awarded the project. Be clear, concise, and to the point.

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November 2011 | Elevating Your Estimate

Use Color:It can be a incredibly simple and powerful tool

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November 2011 | Elevating Your Estimate

Present the estimate in person whenever possibleSell the value YOU bring to the project.

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November 2011 | Elevating Your Estimate 13

Are you easy to work with?Both convenience and friendliness go far

November 2011 | Elevating Your Estimate

Mohawk MakeReady provides practical tools

and actionable information for digital

printers like you.

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We can help…

Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.