email marketing portfolio

ePortfolio

Email Newsletter Writing

1. Short – 3 to 8 words or 35 characters

2. Avoid spam filters triggers: all caps, !!!!, Special Offer, 100% Free

Additional tips at http://terristurner.com/email-marketing/avoiding-spam-checklist-for-email-marketers.html

Subject Line Best Practices

Subject Lines Work Samples

1. Keyword research

2. 3% of copy should include keywords

3. Avoid keyword stuffing

4. Use in headline, first paragraph and meta description

Keyword Writing Best PracticesE

Keyword Writing Work SamplesE

1. Format content for high readership with lists, bullets and scannable messages.

2. Engage readers by encouraging a two-way conversation between the author (or sponsoring business) and the readers.

3. Always include both HTML and Plain Text versions to accommodate mobile devices, browser variances and email provider differences.

Additional tips at http://terristurner.com/online-writing/email-marketing-best-practices.html

HTML /Plain Text Best PracticesE

HTML /Plain Text Work SamplesE

Email Announcement SampleE

HeadlineDo you hate to write? Overwhelmed by posting, tweeting and blogging? Need content ideas?

SubheadIf you answered yes,Then I have good news for you.Attend this workshop, and worry no more!

Body - Workshop ExplanationHow To Write & Reuse ContentA Hands-on Interactive WorkshopFor all writers…all levels• Write killer headlines• ID good and not-so-good verbs• Use secret ROI, SEO & AADA

formulas• Experience content calendar relief• Schedule “One & Done” social

media

Email Announcement StrategyE

Strategic Priorities

1. Align all communications efforts with updated brand and mission

2. Extend commitment to “sustaining the earth and implementing environmentally-supportive programs” with all communications effort

3. Live our name Ohev Sholom, we are lovers of peace, by keeping all members in the loop with weekly communication from the office.

1. Use clear, direct, action-focused words

2. Give WIFM (what’s in it for me!) reasons to act

3. Add incentives with deadlines 

4. Place your most important call to action as an image-based button above the fold

Additional details at http://terristurner.com/training/call-to-action-writing.html

Calls To Action Best PracticesE

Calls To Action Work SamplesE

Yes, I Want To Attend

Call: 913-406-8636

Email: terri@terristurner.com

Facebook: facebook.com/tstbusinessstrategies

LinkedIn: linkedin.com/in/terristurner

Website:http://terristurner.com/contact-terri

Schedule A Meeting NowE

Additional ePortfoliosBy Terri S. Turner

Traditional MarketingSocial Media

Planning (Strategic, Business and Marketing)Special Event Collateral

Operational Manuals