engage emea 2010 - social in your business
Post on 14-May-2015
637 Views
Preview:
TRANSCRIPT
Integrating Social with BusinessJustin Kisnter, Sr. Mgr. of Social
Presenter: @justinkistner Hashtag: #wtengage
Marketing
Presenter: @justinkistner Hashtag: #wtengage
Marketers use media to drive sales
Fuel
Presenter: @justinkistner Hashtag: #wtengage
Traditional marketing
Ads
Presenter: @justinkistner Hashtag: #wtengage
Online marketing
Landing PagesAds
Presenter: @justinkistner Hashtag: #wtengage
Social Media Marketing
NewsfeedsAds
Apps
Presenter: @justinkistner Hashtag: #wtengage
NewsfeedsAds
Apps
Social Media Marketing
Two new tactics:Engagement and Earned Media
Presenter: @justinkistner Hashtag: #wtengage
Social Media Marketing
Engagement
NewsfeedsAds
Apps
Presenter: @justinkistner Hashtag: #wtengage
Social Media Marketing
Earned media
Engagement
NewsfeedsAds
Apps
Presenter: @justinkistner Hashtag: #wtengage
Social is part of your media mix
Presenter: @justinkistner Hashtag: #wtengage
Monitoring
Presenter: @justinkistner Hashtag: #wtengage
Tweetdeck
Presenter: @justinkistner Hashtag: #wtengage
Social Media Monitoring
Presenter: @justinkistner Hashtag: #wtengage
Social Monitoring Center
Presenter: @justinkistner Hashtag: #wtengage
All departments need monitoring
•Product•Engineering•Customer service•Sales•Etc.
Presenter: @justinkistner Hashtag: #wtengage
Customer Service
Presenter: @justinkistner Hashtag: #wtengage
User community
Presenter: @justinkistner Hashtag: #wtengage
Sales
Presenter: @justinkistner Hashtag: #wtengage
Monitoring for opportunities
Presenter: @justinkistner Hashtag: #wtengage
Integrations with CRM
Presenter: @justinkistner Hashtag: #wtengage
Internal Collaboration
Presenter: @justinkistner Hashtag: #wtengage
Social Business Software
Presenter: @justinkistner Hashtag: #wtengage
HR
Presenter: @justinkistner Hashtag: #wtengage
Recruiting and research
Presenter: @justinkistner Hashtag: #wtengage
Recruiting and research
Presenter: @justinkistner Hashtag: #wtengage
Questions?
top related