engage your audience eduweb14
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Office of Communications
EngageDisagree, ask, comment, heckle: @mhameslinkedin.com/in/matthames
Join the Conversation: #eduweb14
#thisiswhereIwork
About me
#InAllSeasons
I am not the social media guy
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We like the number 13 at Colgate
#AlumniSubmitted13
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Alumni like the number 13
#TheyReallyLike13
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On 12/13/13, Colgate raised $5.1 million from almost 6,000 individual donors.
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13 reasons why it happened
#1: look to the stars
Colgate.edu
YouTube
Delicious Google+
Livestream
Flickr
#PlusTheNextShinyThing
Colgate.edu
YouTube
Delicious Google+
Livestream
Flickr
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Platform Fans % alumni Monthly Reach
Facebook 15,013 40% 160.7K
Twitter 12,700 6% 263.9K
Linkedin University page 22,406 89% 50.9K
LinkedIn alumni group 7,327 98% ??
Google+ 1,339 9% 6.2K (+ SERP)
YouTube 1,118 ? 12.3K
Pinterest 544 ? 20.1K
The vanity metrics
The metrics
Don’t want to make these public.
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#2: draw funnels
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Students
website
Admissions funnel
Alumni engagement
Social media
New
s
calendar
Print materials
Email outreach
Cool marketing to prospective students
Cool marketing to alumni
#mulletmarketing
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And maybe none of something.
#3: fight for one of everything
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#Lotsofhittingthings
#4: Plan for a behavior
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#5: don’t create
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#6: assume people don’t care
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#7: engage internally
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#RaderinNYC
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#8: love your data
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#9: embrace the nudge
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This is a nudge
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#10: Train your audience
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#11: invent digital events
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Colgate Day
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Colgate Day is a made up digital event.
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We set our sites higher
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#12: give up your channels
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We made the first goal by around 11:13am
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#BetterOffDeadSkiSlope
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#Engagement=fans
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#TheGoodOldDays
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#Haditupat2pm
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#StillWatching
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#13: Experiment.
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85K engaged
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#PhotosbyAndyDaddio
Questions?
@mhameslinkedin.com/in/matthames
Rate my presentation: www.eduwebspeakersurvey.com (mobile, tablet or laptop)
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