engage your higher ed audience

Office of Communications

EngageDisagree, ask, comment, heckle: @mhameslinkedin.com/in/matthames

Office of Communications

We like the number 13 at Colgate

#alumniSubmitted13

Office of Communications

Our alumni like the number 13

#TheyReallyLike13

Office of Communications

#ItsKindaNuts

Office of Communications

Colgate Day

#DidIMentionNuts

Office of Communications

Colgate Day

#WeGetEngagement

Office of Communications

Colgate Day is a made up digital event.

#WhyDoPeopleCare?

Office of Communications

#PostAt1:13pm

We made it an event

Office of Communications

#WeTrendedOnTwitter

After that, we set our sites higher

Office of Communications

#Raidercansaythingswecan’t

Office of Communications

#OkayMaybe11:09am

We made the first goal by around 11:13am

Office of Communications

#PeopleCared

Office of Communications

#AllTheWayTrhoughTheDay

Office of Communications

#ittookusbysurprise2

Office of Communications

#theTwitterMountain

Office of Communications

#WorldlyEngagement

Office of Communications

#CanadaDisappoints

Office of Communications

#Addtoadifferentlist

Office of Communications

#SymmetricalFollowers

Office of Communications

#WhenFacebookWasAwesome

Office of Communications

#MountFacebook

Office of Communications

#Engagement=likers

Office of Communications

#TheGoodOldDays

Office of Communications

#Haditupat2pm

Office of Communications

#StillWatching

Office of Communications

#Longtailofviews

Office of Communications

#DreamHeadline

Office of Communications

#ColgateIsaToothpaste2

April Fool’s day

Office of Communications

#RaidersTeethAreGlued

Office of Communications

#LongTailofNotViews

Office of Communications

85K engaged

#WeCallOurCrestaCrest

Office of Communications

Okay, we get it. You engage. How?

#IsThisAHighlightReel?

#lookup

Colgate.edu

Facebook

LinkedIn

Twitter

YouTube

Delicious Google+

Livestream

Pinterest

Flickr

#PlusTheNextShinyThing

Colgate.edu

Facebook

LinkedIn

Twitter

YouTube

Delicious Google+

Livestream

Pinterest

Flickr

#itsnotalwaysthissmooth

Office of Communications

#Ilikedrawingmaroonthings

Office of Communications

Students

Mass e-mails

website

Virtual tour

Travel

Admissions funnel

Alumni engagement

Magazine

Episodic E-mails

Reunion, district events

Social media

Facebook group/yield

Welcome to city

Alumni site

Tour

Interview

Application

New

s

calendar

Print materials

Email outreach

#waitwedon’tdothat…

Office of Communications

#Iheartpuns

Some concrete ideas

Office of Communications

#OneSocialMediaPlatform

Office of Communications

#IHateTooManyWordsOnASlide

1. Driving people to one page

2. Photos

3. Advertising

4. Targeting

5. Reach.

Reasons

Office of Communications

Office of Communications

#GoogleUpsideDownText

Office of Communications

#Itookthispicture

Office of Communications

Engage internally

#JustAnotherBigHeadedNewYorker

Office of Communications

Have panels.#ThisisaMetaphor

Office of Communications

The Nudge.

#DigitalMediiaisAllaboutNudging

Office of Communications

Train your audience.

#RememberTheTriangle?

#AlumniNews

Office of Communications

#RSSFeedOfContent

Office of Communications

#Planis2000ThisYear

Office of Communications

Love your data. #DataNerds=InsightNerds

Office of Communications

#Lotsofhittingthings

Plan for a behavior.