erika noll webb - moving gamification from concept to design to development in enterprise...
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
www.ssmaritime.com
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Socialization Presentations to Product Teams Blogs, Articles, Social Networks Design Jams Work with Teams Research What else?
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Resistance in the org Gamification is not
about making a game out of enterprise software
Focus on business goals and objectives
User Experiencewww.twopennyparties.com
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Presented basics of gamification and game mechanics
Examples Brainstorming
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Getting the word out
Blog Articles Twitter Internal Social
Network
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Executive Support Scenarios and Teams Gamifying the Day
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Presented an overview of gamification to the organization
Proposed a gamification design jam › A great exercise › Supports our goal of innovation
“Lower the bar for acceptance”
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
15 application flows from all the product pillar teams
› 15 teams of 9 members
› Additional staff for administration and scoring
Possible business goals to consider were provided
Provided a user profile or persona
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Have now run this session in multiple countries with multiple groups internally as well as conferences
Have done it with as few as 3 teams of 3 people
Have used the same flow for all teams
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Presented on gamification and game mechanics to any team who asked
Worked with individual product teams to be a gamification resource for design
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Focus Groups Customer Feedback Sessions Usability Sessions
Refine and Redesign!
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Started with a functional prototype Worked with management to
determine timeline Secured development resources to
code gamified flows
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
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