event imaging solution india opportunity by abhinava mishra
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hinavamishra.com
Event Imaging Solutions India Opportunity By Abhinava Mishra [Jan, 2011]
hinavamishra.com
Event Imaging Solutions in India
A Green Field – Many doors are waiting to be opened
hinavamishra.com
Index
• Overview of Business Opportunity
• Souvenir Photography in India
hinavamishra.com
Overview of Business Opportunity Multiple sites attracting large number of foreign & domestic tourists round the year -
Public photography is not allowed in most of these sites
100+ major religious complexes
100+ major palaces & forts
50+ major monuments
20+ high traffic amusement parks
hinavamishra.com
• Tourism is the largest
service Industry in India…
contributes 6.23% to the
country’s GDP
• 13.7 million foreign tourists visited
India in 2009… 15% growth in
the number of domestic tourists in 2009
from 562 millions in 2008
• Importance of tourism
is increasing among middle
class Indian consumers
Overview of Business Opportunity
hinavamishra.com
Souvenir Photography in India
Photowallahs taking photo’s on streets near
tourism hotspots. Instant prints are given
from portable inkjet printers
Template based photography at shopping malls
Current Solutions
• Poor quality of shooting and
prints
• Variety of sizes not available
• Lacking in trendy templates
and merchandising
The urban consumer is
getting exposed to & is
appreciating it
Current Solutions
There’s a need for better consumer photo experience at large tourist attractions
hinavamishra.com
Water Purifiers: Competition Mapping
Thank You
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