events webinar

Tips on Throwing Events to Grow and Keep Audiences

November 2014

#PubTraining

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Submit questions on the

right

Tweet with #PubTraining

Video and resources on

ds.npr.org

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Why Events?

‘The Checklist’

Questions!

Today’s Agenda

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Why Events?

#PubTraining

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Olivia Allen-PriceKQED

@OAllenPrice

Ezra RomeroKVPR

@EzraRomero

Brenda Williams-ButtsNew York Public Radio

@BWilliamsButts

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Olivia Allen-PriceKQED

@OAllenPrice

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Why Events?

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Ezra RomeroKVPR

@EzraRomero

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Why Events?

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Brenda Williams-ButtsNew York Public Radio

@BWilliamsButts

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Why Events?

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The Checklist

13by Patrick Wilken, Flickr

#pubtraining

1. Find Your Purpose

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What are you trying to accomplish?

What does your audience want?

How will you measure success?

What is your budget?

Answer These Questions

15By Brett Sayer, Flickr CC

2. Tailor to the Audience

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Who are you trying to reach?

How can we reach different audiences?

Should this event be free or paid?

Answer These Questions

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3. Partner Up

By Egidio Maurizio, Flickr CC#pubtraining

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Who can I work with internally?

Can I pitch this as part of station goals?

Who could we partner with externally?

Answer These Questions

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4. Reimagine Resources

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What can you do on a small budget?

What resources do we already have?

Can we do something different?

Swag?!

Answer These Questions

21By Shark Hats, Flickr CC

5. Get people to show up

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Do we have a promotional plan?

Are there influencers we can target?

How will we make sure people actually show once they’re signed

up?

Answer These Questions

23By Nancy Lin, Flickr CC

6. Prep, prep, prep. Then, event!

#pubtraining

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Answer These Questions

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Do we have our checklist ready?

Have we checked the equipment?

Are we ready for things to go wrong?

Answer These Questions

26By SSKennel,, Flickr CC

7. Don’t let it stop at the event

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Can we create stories out of the event?

How do we follow up with attendees?

Have we checked back in with our goals and assessments?

Answer These Questions

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8. Learn from the failures

#pubtraining By Orange County Archives, Flickr CC

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Questions?

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Olivia Allen-PriceKQED

@OAllenPrice

Ezra RomeroKVPR

@EzraRomero

Brenda Williams-ButtsNew York Public Radio

@BWilliamsButts

#PubTraining