everything worth sharing from internet summit 15

my adventure at internet summit

took place in raleigh, nc

what is internet summiT all about?

internet summit by the numbers:

2 days

65 speakers

2300 attendees

6 stages

7 bars

clark by the numbers:

3 days

13 speakers

25 handshakes

8 drinks

4 dance moves

Rockstar speakers

Linking sales, engagement, and loyalty

Alison Kendrick C5 Insights

Key TakeawaysBy 2017, the CMO will spend more on IT than the CIO.

There is quite a bit of fa!gue when it comes to CRM projects

Ability to search and look at li"le data is best for employee engagement program

Cliff Seal Salesforce

no one care about your

content

key takeawaysAlign with mo!va!on and purpose for authen!city

Build loyal customers through content journeys

Find a sustainable, realis!c content crea!on approach

Joe Johnston Universal Mind

design for sensors,

not screens

key takeaways2015 is the year of the customer experience

Sensors allows for a more customer-focused experience

Marissa Coren Uber

narrative design

Kintsugi - when something is broken, it’s really just star!ng something new.

key takeawaysHeavy emphasis on developing your content process but not much on selling

Design as just another language at your disposal rather than a stumbling block

Aus"n Knight Hubspot

ux insights from a drunk

guy

“It sounds like you’re meant for large scale clients who are willing to spend money on

buzzwords”

A Drunk Guy

key takeawaysWebsites should be so easy to understand that a drunk person could use it

Crea!ng a culture of UX will help you gain ac!onable advice

Figure out what your users actually want and give it to them

Jus"ne Jordan Litmus

how to make email awesome

key takeawaysEmail is not dead

Over 50% of emails are now viewed on mobile devices

Scrolling is easier than clicking

shut up & give me the bullet points• Early leadership involvement will win

• Your marke!ng to people…actual people

• The sensors are coming!

• If it looks like it’s falling apart, it’s probably just coming together

• Get drunk and review can!na.co

• Email is not dead

All Done