evolve24 - my preso at the market research event

social intelligence.

1

TMRE 2012

Monday, November 12, 12

mitch loder social intelligence evangelist

@mitchloderwww.mitchloder.com

Monday, November 12, 12

Monday, November 12, 12

get it out of the waysurvey and social are different

they don’t get treated the same way

both are necessary & add value

they are complimentary

Monday, November 12, 12

todaythe new mental model for MR

use-case: social optimizes survey

use-case: survey optimizes social

best-practice: integration framework

Monday, November 12, 12

per. day.

3.2 billion postson facebook.

350 million postson twitter.

Monday, November 12, 12

Monday, November 12, 12

social media

traditional media

professional journals

internet

proprietary data

all media types... around the world....in 40 languages

social intel sources

Monday, November 12, 12

Monday, November 12, 12

Source: http://www.searchenginewatch.com

half of the top 10 brands

mentioned in social mediaget their intelligence

from evolve24

our clients want intel

Monday, November 12, 12

it’s about context

the new mental model

Monday, November 12, 12

Traditional Research

represents what the subject wants to tell you

– the person asking structured questions

Social Intelligence

represents what the subject wants to tell others – his

friends, family, and the brands he interacts with

- without being prompted

Monday, November 12, 12

what do highly affluent women

want?

use-case: survey optimizes social

Monday, November 12, 12

find waldo

Monday, November 12, 12

Monday, November 12, 12

are you asking the right questions?

use-case: social optimizes survey

Monday, November 12, 12

Monday, November 12, 12

SurveyOutcomes

Social Intelligence

Potential Issue Asset

Potential AssetIssue

Not Public Yet

Publicly Known

Publicly Known

Publicly Known

Research Leverage

Address Research

Who: Operations Who: Marketing / PR

Who: PR & Ops Who: Research

integration framework

Monday, November 12, 12

more use-cases leveraging emotive intelligence to optimize questionsintegrating competitive intelligence into questions

conducting micro segmentation analysis monitoring and measuring in-between surveys

utilizing Consumer Preference Driven Design testing ideas from ideation to production

evolve24 Playbook for Market Research

Monday, November 12, 12

not a good idea

Monday, November 12, 12

http://www.evolve24.com/tmre

live example

use it all week to maximize your experience!

download the whitepaper - summary of this preso

Monday, November 12, 12

Monday, November 12, 12