expand rotary's reach using digital & social media

Expanding Rotary’s Digital Reach

Around the Globe

Kerry RegoRotary Club of Santa Rosa West

• Large % of brain is dedicated to visual processing

• Recognize objects 100 milliseconds

• Wired to react to bright colors

• Image posts receive 10x the engagement

• Language doesn’t matter

• Tell the story visually for increased impact

• Young Rotarians prefer visuals

• Increased storytelling capabilities, POV

• SEO Champion! Gets your club found• Shows up in Google images• Public place to store lots of photos• Shows longevity of club• Blog albums

Flickr is for Filing

• #2 Social traffic driver• Visual boards• Links to videos• International projects• Water projects• Reading initiatives• Local projects• Members• Resources• How to’s• About your location• What is Rotary?

Pinterest is for Planners

• 15x the engagement of FB• 15 second videos• Connect to Rotaract/Interact• About your location• Behind the scenes shots• Action and project shots• People we touch• Events have 3 perspectives -

before during, after

Instagram is Instant/Intimate

• Youtube is #2 search engine• 22% of video is watched mobile• 74% of internet traffic by 2017• Shared 1200% more than links

& text combined• 92% of users share videos• 2x the engagement of photos• 45% abandon after 1min• 60% abandon after 2min

Video is for Everybody

Each room of your

social house has

a different feel

and theme.

Social is NOT

the end result.

Social is the

slippery slide

to your

profit centers

70% Value

20% Promotion

10% Human=

100% Awesome

Canva

SquareSize

VSCOcam

PicStitch

Videolicious

LEARN INSTAGRAM

http://www.slideshare.net/kerryregoconsulting

Favorite Tools

KerryRegoConsulting.comKerry@KerryRegoConsulting.com

707-520-4572