exploring mobile marketing today - litchfield mn chamber

EXPLORING MOBILE MARKETING TODAY

Mobile Site

Text Messagin

g

Mobile Paid

Advertising

Location Based

Mobile Apps

QR Codes

Email Marketin

g

Email & Mobile

• 43% of email is opened on a mobile device

• Be concise in design & content

• Use single column layouts

• Subject Lines & Who it’s coming from

• Take it easy on Images

• Test whenever you can!

Mobile is Social and Local

• Explosive growth accessing social

sites via mobile devices

• Businesses have opportunities to

create video and photo content

in unique ways

• Choose tools based on target

market

Maximize local search

& review sites 2

Create a made for

mobile site

3

Use location based

marketing & social

networking4Communicate w/

customers via opt-in

text messaging

5

Attract offline but mobile

customers w/ QR Codes

6

Invest in mobile

search ads for

best/greater exposure

1

Small Steps in the Process

Top 5 - What People Want from Mobile Site

1. Instant Click to Call your Business

2. Simple & Short Contact Forms

3. Location, Directions, Hours

4. Search Option to Find Content

5. Content scrolls vertically

Mobile Site vs App

Mobile Site

• Consist of HTML and is browser based

• Relies on Internet connection

• Available now, no download required

• Compatible with all devices

• Can be bookmarked and an icon placed on device

• Relatively lower investment to get started

• Easily updated and upgraded

• Easier to find and share

• Less expensive to support and maintain

App

• Consists of computer code

• Application downloaded and installed on device

• May pull content and data from the Internet

• May download content

• Doesn’t always rely on the ‘net

• Better suited for interactivity and gaming

• More investment

What do I need to go mobile?

• You will at minimum want a mobile

friendly web site

• Can be as simple as using relative design

• Can be a separate plugin

• Can be a separate site altogether

• (m.website.com, website.mobi)

• If you want a closer relationship with your

customers, invest in an app

How do you want to interact?

• Mobile Site – always makes sense• Broader reach• Easily found in search engines• Can’t be deleted• Can be an App!

• App – why?• More interactivity• Works like a computer program• Native functionality (camera, GPS, SMS)• No Internet connection required

What makes sense?

• Mobile site should be considered as first step in

developing a mobile web presence

• Rarely makes sense to build an app without

already having a mobile website in place

• Don’t invest in an app if your goal can easily be

accomplished by creating a mobile site

• App useful for developing an application for a very

specific purpose, not easily accomplished via a

web browser

Reasons to build an app

• Interactivity with your customers

• As a sales tool (can replace printed media,

catalogs)

• Revenue

Why Towmaster did• Strictly as a sales tool• Easier for sales group to use (hard time

loading images, PDF files, etc.)• Make it easy for dealers to show our products• Replace our printed price book

• Printing costs alone are $11,000 per printing (sometimes twice/yr)

• Mailing costs were $2,500-$4,000• Found our dealer rarely had the latest

pricing• Now can “instantly” place newest price

book at their fingertips AND remove the old pricing (they can still print out older pricing)

• In our app, we can update on the fly and have our most recent info on devices

QR Codes

• Stands for “Quick Response Code”

• Invented in 1994 by Toyota's

subsidiary, Denso Wave to track vehicles

during manufacture

• have become common in consumer

advertising

• become a focus of advertising strategy

• use of QR codes is free of any license

• Microsoft created Tags

Towmaster.com

QR Codes

• Uses• Send consumers to a web site or any URL

in general• Send consumers to a video• Send consumers to download a PDF• Allow consumers to download contact

information• Simply pop-up a text box with a message

• Risks• Malicious QR codes can put a device's

contents and user’s privacy at risk• Generally a printed QR code is safe, but a

sticker should cause concern

Towmaster Facebook

QR Codes

• How to generate• Microsoft Tag (tag.microsoft.com) free

generator and tracking system• Can generate both Tags (Microsoft’s

version of QR codes), and std QR codes• Download and implement into your

marketing materials

Quick and simple way to start mobile presence.

Download our App