facebook ads & retargeting 101

Thank you for attending!

• Understanding Traffic Temperature

• Finding Your Perfect Audience

• Hooking That Audience

• The Ad Matrix

• Retargeting Pixel

• Special Webinar Offer

My Computer is Getting Old

I Want a New One

Need to Build a Motherboard

Gotta Build These Components

I need a case to hold the parts

I need a hard drive

I need a hard drive

I need one of those labs

Assembly is a Breeze!

Obviously Not

T R A F F I C

Traffic from Facebook

Still Growing

Organic Reach Disappeared

Cost Effective

Exceptional Targeting

Who are These People?

Defining Personas

bit.ly/RCMpersonas

Page Insights

Engagement by Post

What Else Do They Like?

How Can We Get Their Attention?

Create an Offer They Can’t Refuse

Blog Posts

Social Media updates

Content Videos

Podcasts

Primary Research

Case Studies

Whitepapers

Free/Paid Webinars

Flash Sale

Low $ Offer

Product Demo

Book (Free or Paid)

Free Trial

Checklist

Paid Webinars

High Dollar Offer

Done for You Service

Event

Your Offer Must Match Their Situation

Building “Hooks”

GIVE/HAVE

FEEL

KNOW

STATUS

SPEED

Hooks Worksheet

bit.ly/RCMhooks

Hooks for each Temperature

Now What?

The Ad Matrix

Let’s Talk About Facebook

Facebook Business Manager

business.facebook.com

Signup

business.facebook.com

Logged In

Ad Campaign Layout

What’s Your Marketing Objective?

What’s Your Marketing Objective?

AdSets

Facebook Targeting Capabilities

More Specifically…

Specify Your Audience

Detailed Targeting

Detailed Targeting

Upcoming Anniversary?

Farmer? Executive?

Same House +6 Years? or Likely to Move?

Pick Your Placements

Pick Your Placements

Set Your Budget & Schedule

The Ads

Remember These?

The Ad Matrix

The Ad Matrix

The Ad Matrix

=+

The Ad Matrix

Plug it in

Make Ads for Each Hook

Same Ad, One Change

Similar Names for Easy Tracking

Repeat for Each Temperature Offer

Custom Audiences

The ‘Pixel’

The ‘Pixel’

The ‘Pixel’

Pixel Your Site WP Plugin

You Need the Data

180 DaysNow

Expanding Reach with Custom Audiences

Website Visitors (Pixel)

Targeting Changes

Retargeting (Warm & Hot)

Website Visitors - All

Website Visitors – Football Page Only

Warm Ad to Just Those Visitors

The Pixel Teaches Facebook

Your Email List (or phone or location)

Lookalikes

Budgets

Ad Campaign Layout

1 Campaign, 1 AdSet

$5/day

More Ideal Scenario

$5/day $5/day

Lots of Moving Parts

New Targeted Traffic at Your Fingertips

Who Has Questions?

will@redcanoemedia.com

THANK YOU!

314-514-5SEO

redcanoemedia.com/fb1