facebook ads & retargeting 101
TRANSCRIPT
Thank you for attending!
• Understanding Traffic Temperature
• Finding Your Perfect Audience
• Hooking That Audience
• The Ad Matrix
• Retargeting Pixel
• Special Webinar Offer
My Computer is Getting Old
I Want a New One
Need to Build a Motherboard
Gotta Build These Components
I need a case to hold the parts
I need a hard drive
I need a hard drive
I need one of those labs
Assembly is a Breeze!
Obviously Not
T R A F F I C
Traffic from Facebook
Still Growing
Organic Reach Disappeared
Cost Effective
Exceptional Targeting
Who are These People?
Defining Personas
bit.ly/RCMpersonas
Page Insights
Engagement by Post
What Else Do They Like?
How Can We Get Their Attention?
Create an Offer They Can’t Refuse
Blog Posts
Social Media updates
Content Videos
Podcasts
Primary Research
Case Studies
Whitepapers
Free/Paid Webinars
Flash Sale
Low $ Offer
Product Demo
Book (Free or Paid)
Free Trial
Checklist
Paid Webinars
High Dollar Offer
Done for You Service
Event
Your Offer Must Match Their Situation
Building “Hooks”
GIVE/HAVE
FEEL
KNOW
STATUS
SPEED
Hooks Worksheet
bit.ly/RCMhooks
Hooks for each Temperature
Now What?
The Ad Matrix
Let’s Talk About Facebook
Facebook Business Manager
business.facebook.com
Signup
business.facebook.com
Logged In
Ad Campaign Layout
What’s Your Marketing Objective?
What’s Your Marketing Objective?
AdSets
Facebook Targeting Capabilities
More Specifically…
Specify Your Audience
Detailed Targeting
Detailed Targeting
Upcoming Anniversary?
Farmer? Executive?
Same House +6 Years? or Likely to Move?
Pick Your Placements
Pick Your Placements
Set Your Budget & Schedule
The Ads
Remember These?
The Ad Matrix
The Ad Matrix
The Ad Matrix
=+
The Ad Matrix
Plug it in
Make Ads for Each Hook
Same Ad, One Change
Similar Names for Easy Tracking
Repeat for Each Temperature Offer
Custom Audiences
The ‘Pixel’
The ‘Pixel’
The ‘Pixel’
Pixel Your Site WP Plugin
You Need the Data
180 DaysNow
Expanding Reach with Custom Audiences
Website Visitors (Pixel)
Targeting Changes
Retargeting (Warm & Hot)
Website Visitors - All
Website Visitors – Football Page Only
Warm Ad to Just Those Visitors
The Pixel Teaches Facebook
Your Email List (or phone or location)
Lookalikes
Budgets
Ad Campaign Layout
1 Campaign, 1 AdSet
$5/day
More Ideal Scenario
$5/day $5/day
Lots of Moving Parts
New Targeted Traffic at Your Fingertips
THANK YOU!
314-514-5SEO
redcanoemedia.com/fb1