facebook do you have to like it?

…do you have to Like it?

The year that was 2004

• John Howard beats Mark Latham to be re-elected as Prime Minister

• George W Bush wins his second term as President in a landslide victory

• Roger Federer becomes world #1 for the first time

• Athens hosts the Summer Olympic Games

• The Indonesian tsunami kills over 200,000 people across Asia

• Port Adelaide wins its first Premiership

• Boston Red Sox end the Curse of the Bambino and win the World Series

• Facebook is founded at Stanford University

1.3 billion

1.2 billion

312 million

800 million

Source: Facebook

1 in every 9 people in the world has a Facebook account

During this 45 minute presentation …

… on Facebook …

• 2,250,000 links will be shared;

• 3,339,000 events invites will be sent out;

• 3,570,750 wall posts will be made;

• 4,164,750 status updates will be posted;

• 4,437,000 friend invites will be accepted;

• 6,111,000 photos will be uploaded; and

• 22,968,000 comments will be posted.

Australia on Facebook

• 10,659,580 Australian’s with Facebook accounts

• 50.13% of the total population

• 62.58% of regular Australian internet users

• Only 0.15% lower penetration than the US

Source: Socialbakers.com

Australian Facebook users by age demographic

12%

25% 26%

20%

Source: Socialbakers.com

17%

Australian Facebook users by Generation

12%

51%

17%20%

Source: Socialbakers.com

Largest branded Facebook Pages

Brand Page Likes

1 Coca Cola 35,826,412

2 Disney 29,392,206

3 Starbucks 26,033,449

4 Oreo 23,396,552

5 Red Bull 23,108,755

6 Converse All Star 20,952,462

7 Converse 20,589,820

8 Skittles 19,536,438

9 PlayStation 17,922,601

10 iTunes 17,532,955

Source: Socialbakers.com

Average

Facebook CTR 0.04%

Facebook CPC $0.63

Click to connection rate 24.7%

Facebook Pages

Facebook Apps

Facebook Groups

Facebook - Do I really need to like it?

Facebook Places

Facebook - Do I really need to like it?

Facebook Deals

Facebook Events

Brands Aussies are passionate about

1 1,277,675

2 1,137,485

3 907,723

4 634,223

5 594,802

Total Australian brands on Facebook. Number of Facebook Likes on Page

Source: Socialbakers.com

Salesforce on Facebook

Salesforce on Facebook

Organisational Value Chain

27

Hot Spots in Social Recruiting

•Facebook; Twitter; LinkedIn

•Mobile Recruiting; mobile optimised websites

•Blogging; candidate relationship development

•Talent Pool Development

Latest Stats.....

91% of employers use social media to screen candidates

Latest Stats.....

40% of workers looking for a new job will research on Facebook first

Case Study: IT Sector

• Reactive recruitment not working, too

expensive: job boards, recruiters

• Requirement: a significant no. of new hires

• Technical; phone based, call centre

• Single source solution: Facebook Page

Case Study: IT Sector – Campaign Outcome

• 4 week initial campaign, which was completed in 2 weeks

• Significant volume of applications and a high %age of new hires

• Feedback from existing staff: positive impact on culture

• New pool of prospective talent willing to engage

• Reduced cost-per-hire

Internet browsing via mobile booms

34

52%

2009

29%

2010

Source Nielsen Australia Onlinewww.twosocial.com

Source Nielsen Australia Onlinewww.twosocial.com

19% of online Australian households

predicted to own an Apple iPad by December 2012

Business use of Facebook

Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing contacts

Use Social Media to sell your IP

Use Social Media to sell your services

Approach Facebook strategically

Do nothing is a perfectly valid strategic option

Just be sure it is strategic not lazy!