facebook marketing success: 7-step formula for growing your business - by mari smith

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#fbwebinar www.tweetchat.com

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5,000 in five days!

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Replay video + MP3 audio + handouts

Be sure to register at:◦www.marismith.com/fbwebinar

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Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”

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550 million active members Half log on daily Average session time = 55 minutes!

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Like other PagesPost content on other Pages

Comment/like on other Pages’ wall content

Post on Profiles with wall set to “Everyone”

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To network with other businesses

Suggestions for best practices:◦Always sign posts with your name◦Network on non-competitive Pages◦Add value – be of help, but don’t take away from the Page owner

◦Be careful of just liking content◦Think about how you come across◦“What is my deepest intent?”

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Choose default

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No longer chronological

Posts are in “popularity” order.

NOTE: every Facebook user sees Page walls differently

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Click More > Edit to reorder.

Rename 3rd party apps: Edit Page > Apps > Edit Settings

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Five latest uploaded or tagged photos

Doesn’t include fan photos Include CTAs on your images!970x680 – leave a margin

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Red on-site Likes + Activity

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Formerly “Favorites”Now select from any Page your Page Likes

Use to showcase brands/businesses/people you support

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Create your own appFlexibility – add pages from your own website…

…just use a service!

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To help the world connect & communicate more effectively…

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Objective1. DESIGN Strategy2. CONTENT Strategy3. PROMOTION Strategy4. ENGAGEMENT Strategy5. CONVERSION Strategy6. TRACK & MEASURE Strategy7. SCALABILITY Strategy

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Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with JV partners Establish yourself as a leading

authority Improve customer service

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Custom tab converts to fans at 47% vs. wall at 23%.

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50/50Yours + “OPC: Other People’s Content”◦Blogs◦Twitter Lists◦Facebook Lists◦Ezine subsriptions◦Alltop.com

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“The more similar we are, the more invisible we become.”

David Tyreman

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Facebook friends, Ads, Events, Groups, other Pages?

“Think outside Facebook!”◦Twitter, LinkedIn◦Your blog and ezine◦Offline◦Print media

“Radical Strategic Visibility”

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FIRST build tons of value, social equity

Space out your offers

Clear CTAsMake it really easy for people to buy from you!

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1. I don’t have TIME!2. Social Media seems like a full time JOB!3. I don’t want to have to LEARN it all.4. I want to protect my PRIVACY.5. I want to protect my CONTENT.6. I don’t know what I should DELEGATE.7. Do Facebook ADS really work?8. I don’t know the social media BEST PRACTICES.9. I don’t know which sources to TRUST.10.I’m not sure how I’d measure any real

RESULTS.11.Can you really make MONEY using social

media?

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2.5 day in-depth social media training

Complete with Mari’s “Ninja Tricks”!www.weekendwithmari.com

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www.weekendwithmari.com LIVE Tickets – one or two – Save $500!◦Enter this code: 500discount

VIRTUAL Ticket – Save $100 ◦Enter this code: 100discount

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Two-day immersion for LIVE & VIRTUAL: April 1 & 2, 2011

Half-day Beginners’ Bootcamp for LIVE: March 31, 2011 (day before)

Half-day Beginners’ Bootcamp for VIRTUAL: March 23, 2011 (week before)

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Attend LIVE or VIRTUAL?!

FAST ACTION BONUS:5 “Social Profile Critiques”

First 2 live ticketsFirst 3 virtual tickets

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See: www.weekendwithmari.com