facebook, mobile and search marketing for smes
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Facebook, Mobile and Search Marketing for SMEs
Wendy AngFounderOptimind Technology Solutions
Sunday, September 22, 13
Hizon’s Catering Case Studyhttp://bit.ly/11v7vxj
Sunday, September 22, 13
8 Things I learned from Various Campaign Executions
Sunday, September 22, 13
#1. Know your customer’spath to purchase.
Sunday, September 22, 13
Source: http://www.google.com/think/tools/customer-journey-to-online-purchase.html
Finance
vs
Retail
Sunday, September 22, 13
Awareness Consideration Intent Decision
Search
Mobile
Facebook AdsFan Page
Facebook Graph Search
Facebook Friends Facebook Friends
PPC, SEO PPC, SEO SEO
iAd (iOS), Adwords (Android)
Apps Apps
Sunday, September 22, 13
Awareness Consideration Intent Decision
How I became a Digital Ocean Customer
Sunday, September 22, 13
#2. Content is King.
Sunday, September 22, 13
↑ Facebook Engagement & Search Ranking
Sunday, September 22, 13
Tip: Reuse content
Sunday, September 22, 13
#3. Run lean.
Sunday, September 22, 13
What is the Lean Startup?http://www.youtube.com/watch?v=_a3s0IXSuxY
Sunday, September 22, 13
build minimum viable product
benefits: reduce risk, reduce development cost
Sunday, September 22, 13
Sunday, September 22, 13
#4. Hard sell sucks.
Sunday, September 22, 13
#5. Giving away a free iPhone doesn’t always work.
Sunday, September 22, 13
Offer a relevant prize.
Sunday, September 22, 13
#6. Use mobile apps as a marketingtool before it gets saturated.
Sunday, September 22, 13
#7. Be creative & relevant.
show immodium video
Sunday, September 22, 13
Toilet Tracker by Immodiumhttps://vimeo.com/63007010
Sunday, September 22, 13
#8. Analyze your data.
Sunday, September 22, 13
Sunday, September 22, 13
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of
people.” – Pierre Omidyar, Founder, eBay
www.myoptimind.com
facebook: digitalmarketingphtwitter: optimind
Sunday, September 22, 13
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