financing of tourism through cluster organizations in slovakia cluster turiec association of tourism...

Financing of tourism through cluster

organizations in Slovakia

Cluster TURIECAssociation of tourism

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

Development of tourism clusters

• 2005 Žilina inovation policy• 2007 Cluster initiative• 2008 Founding of first tourism clusters• 2009 Establishment of Cluster TURIEC• 2010 New law - support of tourism• 2011 Founding of first Regional and Local org. of

tourism• 2012 Establishment of OOCR Turiec - Kremnicko

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

Structure of tourism support

• Ministry of regional development• Slovak tourism board• Regional organizations of tourism• Local / Area organizations of tourism

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

Regional organization of tourism

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

Regional organization of tourism

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

Local / Area organizations of tourism

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

Characteristics

Skiing and Snowboarding

One region – one skipass

Additional winter activities

Summer activities – Trekking, MTB

Summer activities

Countryside in summer

Center of slovak cultureand slovak history

Entertainment

Accommodation

Spa – water for healing

Aquapark – water for fun

www.turiec.com klaster@turiec.com

Financing local organizations

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

• Membership contributions• Voluntary contributions• Sale of products, services • Income from advertising• Grants from budget of ministry for

RD• Other grants

Financing from state budget grant

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

• Grant amount equals sum of membership contributions from last year

• Maximum 90% of total accommodation tax collected in towns or villages – members of oraganization

• If Local organization is a member of Regional organization, 10% of grant amount will be transfered to Regional organization

• If Local organization is not a member of any Regional organizasion grant amount is cut down by 10%

Application of state budget grant

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

• Marketing and promotion Printed promotion except books Promotion at exhibitions and fairs Websites, internet promotion, e-marketing Logo and basic graphic conception Discount cards

• Activities of Tourist information centers• Reservation systems

Application of state budget grant

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

• Creating products of tourism• Supporting local attractions• Infrastructure of tourism• Strategic and analytic documents• Quality evaluation systems• Educational activities

Employees – language skills, PC skills Know-how transfer

name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: tomas.holic@gmail.com

Thank you for your kind attention!