first they have to find you

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First they’ve got to find you!

Ann Treacy broadband.mnrem.com

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The Intro• About me• About search engines– Keywords– Links– Update– New rules

• Assess your standing

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Search Engines Like:1. Lots of repeated

keywords on web page

2. Lots of good links to your web site

3. Regular updates

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

What search

engines don’t like…

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Keywords

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Focus on Keywords• Come up with 10

keyword phrases– Your name– Program names– Terms people use to find

someone like you– Location if appropriate

• Check popularity of terms

http://www.keywordspy.com/

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

DON’T BE AFRAID TO SHOOT FOR 4-5 WORD PHRASESSolar panels cold weather MinnesotaWind power surplus salesRadiant heating remodeling for apartmentsBiofuel partners in Northern MinnesotaRenewable energy for cars driven only in town

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Use the Keywords• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20 word

description of yourself to share (Meta-Tags)

• Use the footer!

http://www.webconfs.com/search-engine-spider-simulator.php

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Meta Tags

• Descriptions Tags are valuable right now

• Keywords Tags are less valuable now – but good to know

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Links

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Look at the Links• See who links to you

www.linkpopularity.com • See who links to the

competition• Ask people to link to you• Give them reason to link

to you

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Location, location, location• Get listed in Google,

Yahoo, Bing…• Complete profiles• Get reviews is

applicable• See if you’re listed:

http://getlisted.org

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Not all links are goodAvoid…• Link farms• Duplicate content

Don’t waste time…• Link Exchanges• Unrelated sites

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Social Media Blitz• Start to blog, tweet, FB, video and link to your

site– Be sure to consider and track social media

• No time? Post comments on other blogs, videos, FB pages– Links from social media are gold!

• Exchange content for a link.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Update

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Fresh Content• Making even small changes will help• Making small changes that build your content

are even better• Use keywords in changes• Best bang for homepage• Remember: no duplicate content!

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Rules:

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

The Rules are Always Changing• Google Caffeine (Summer 2010) – Download speed matter– New content is valuable (Twitter)

• Google Panda (Winter 2011) – Super strict on duplicate content– Meta tags back in favor (description)

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Assess your Ranking

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Check your Ranking

http://www.mikes-marketing-tools.com/ranking-reports

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Recap…

1. Lots of repeated keywords on web page– Research popular terms– Add terms

2. Lots of links to your web site– Link campaign

3. Regular updates– Make small changes

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?If you have an interest in further training on SEO (search engine optimization) in your area, please let us know.

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