fmcg branding

Post on 19-Jun-2015

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Examples of brand turnaround and development for FMCG brands.

TRANSCRIPT

ABOUTTAYBURN

We believe your brand and reputation are the most valuable assets you own. Our job is to help you maximise the value of those assets by changing the way the world thinks and talks about you.

Work with us and you’ll be working with a straight-talking, fresh-thinking, hard-working agency committed to making your brand and reputation something worth talking about.

OUR BELIEF

6TH IN THE UK FOR EFFECTIVENESSDesign Business Association league table

7TH IN THE UK FOR CREATIVITYDesign Week league table for brand and packaging

OUR OWN REPUTATION

BRANDS & REPUTATIONSWE ARE CURRENTLY SHAPING

BUT THEY AREN’T BUILT OVER NIGHT

Heineken UK 23 years

Aggreko 14 years

Princes 11 years

RBS 8 years

University of Edinburgh 7 years

Scottish Water 7 years

Standard Life 4 years

OUR WORK WITH CHEWITS

BEFORE…

… AFTER

NPD FOR YOUTH AUDIENCE

OUR WORK WITH CROSSE & BLACKWELL

PROPOSITION

BRAND DEVELOPMENT

Mood boards

Photography Brief

CONCEPTUAL DEVELOPMENT

CORE RANGE

CONSUMER CAMPAIGNS

CONSUMER CAMPAIGNS

THANK YOU

richard.simpson@tayburn.co.uk07733 475 226www.tayburn.co.uk

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