fmcg branding

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Examples of brand turnaround and development for FMCG brands.

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Page 1: FMCG branding
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ABOUTTAYBURN

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We believe your brand and reputation are the most valuable assets you own. Our job is to help you maximise the value of those assets by changing the way the world thinks and talks about you.

Work with us and you’ll be working with a straight-talking, fresh-thinking, hard-working agency committed to making your brand and reputation something worth talking about.

OUR BELIEF

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6TH IN THE UK FOR EFFECTIVENESSDesign Business Association league table

7TH IN THE UK FOR CREATIVITYDesign Week league table for brand and packaging

OUR OWN REPUTATION

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BRANDS & REPUTATIONSWE ARE CURRENTLY SHAPING

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BUT THEY AREN’T BUILT OVER NIGHT

Heineken UK 23 years

Aggreko 14 years

Princes 11 years

RBS 8 years

University of Edinburgh 7 years

Scottish Water 7 years

Standard Life 4 years

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OUR WORK WITH CHEWITS

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BEFORE…

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… AFTER

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NPD FOR YOUTH AUDIENCE

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OUR WORK WITH CROSSE & BLACKWELL

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PROPOSITION

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BRAND DEVELOPMENT

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Mood boards

Photography Brief

CONCEPTUAL DEVELOPMENT

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CORE RANGE

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CONSUMER CAMPAIGNS

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CONSUMER CAMPAIGNS

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THANK YOU

[email protected] 475 226www.tayburn.co.uk