fresh finder pitch

FreshFinderDerek Belt

Sam AitymbetovNicole Maroutsos

Elevator Speech

“FreshFinder is the iPhone application that connects you with information, maps and tips for exploring Seattle’s awesome farmers market community.”

Features GPS & Map Web-Based Database Produce Tips Calendar Market Details User Reviews

Versions

Phase 1

Basic GPS capabilities/map Market details include hours and address Farmers market calendar

VersionsPhase 2

Search for market by items sold In-depth market profiles User reviews/comments Produce tips feature available

VersionsPhase 3

Dial contact numbers directly from the application

Post comments to Facebook/Twitter directly from FreshFinder

Upload pictures of markets and merchandise

FreshFinder Task Flow

FreshFinder Home Screen

Scenario - #1

Scenario - #1 cont.

Scenario - #2

Scenario - #3

Promotion Plan Tap into already successful farmers

markets campaigns such as the Neighborhood Farmers Market Alliance (NFMA) and PugetSoundFresh.org

Create a supporting interactive website that features FreshFinder’s icon, logo, color scheme and screen shots

Icon

Promotion Plan, cont.

Use SEO tactics to give FreshFinder exposure within search engines

Create a blog about FreshFinder and general news regarding farmers markets

Distribute a press release

Credits

Flickr CC Images:

Produce Baskets: http://www.flickr.com/photos/nataliemaynor/2539937014/

Orange Flower: http://www.flickr.com/photos/afsilva/4527909005/ Multi-colored Tomatoes:

http://www.flickr.com/photos/jillclardy/2877101651/ Miscellaneous fruit:

http://www.flickr.com/photos/yarianyg/4533584033/ Orange Tomatoes:

http://www.flickr.com/photos/santos/178211450/sizes/m/in/photostream/

Pink Flowers: http://www.flickr.com/photos/schanlaub/4617259174/