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Framing the design of new media experiences
David Frohlich
Digital World Research CentreMonday 23 September 2013
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The image and the frame
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The image and the frame
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The image and the frame
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The image and the frame
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The image and the frame
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Digitization
The content and the platform
Music
Radio
TV
Film
Web
Photography
Performance
Game Print
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The content and the platform
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Music
Radio
TV
Film
Web
Photography
Performance
New content new platform
Digitization
Convergence
Game Print
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E.G. Tangible Earth GlobeShinichi Takemura ~2007
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Question for this talk
• How do you understand and design new media experiences?
• What are the dimensions of design and how do they interact with each other?
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Plan
• FRAME-work for characterising the design space of new media experiences
• Example 1: Audioprint experiences on the Audiophoto Desk
• Example 2: Live digital storytelling experiences in the Collect Yourselves! system
• Answers to questions. More questions for the conference…
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Frame-work
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Two perspectives on new media experiences
• CONTENT: Media critics and theoristsNew media content as a departure from old media content and genres. ‘New media’ as more than the use of a computer for distribution and exhibition (Manovich 2001). Convergence terms – remediation, intermediality, transmediality,etc (e.g Bolter & Grusin 2000, Gane & Beer 2008)
• PLATFORM: Multimedia technologists and HCI specialistsThe computer as an interactive medium (e.g. Oren in Laurel 1990). Multimodality and the design space of interfaces (Frohlich 1992). Interaction design as a cultural practice (Balsamo 2011, Murray 2012).
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New media UX as a wholistic activity
• Need to co-design the content and platform together for a particular user group and context
• Technology as experience (McCarthy & Wright 2006)
• Technology as medium (Murray 2012)
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Slot machine analogy
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Frame-work…
Form Reason Audience Material Extent
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Frame-work…
Form Reason Audience Material Extent
F R A M E
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Example 1: Audioprint experiences on the Audiophoto Desk
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Music
Radio
TV
Film
Web
Photography
Performance
New content new platform
Digitization
Convergence
Game Print
www.dwrc.surrey.ac.uk
Music
Radio
TV
Film
Web
Photography
Performance
New content new platform
Digitization
Audiophotography
Game Print
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22
The Audiophoto Desk Frohlich, Clancy, Robinson & Costanzo 2004
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Audiophoto desk Material
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Initial Audiophoto Desk design
Desk Personal memory
Family & friends
Domestic audiophoto
Placement, play-out
F R A M E
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Audiophoto desk Material exploration
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Audiophoto desk Material exploration
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Audiophoto desk Material exploration
Self-contained audio-photo narratives work well
Suggests new Reason could be oral history capture
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Audiophoto desk Material exploration
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Audiophoto desk Material exploration
Ambient sounds can be looped to create musical beats
Suggests Extent and Reason changes
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Audiophoto desk Form exploration
“York audiophoto table”
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Audiophoto desk Form exploration
“Weegie”
Sketch by Mil Stricevic
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Audiophoto desk Material digression
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Audiophoto desk Material digression
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Example 2: Live digital storytelling experiences in the Collect Yourselves! system
www.dwrc.surrey.ac.uk
Music
Radio
TV
Film
Web
Photography
Performance
New content new platform
Digitization
Convergence
Game Print
www.dwrc.surrey.ac.uk
Music
Radio
TV
Film
Web
Photography
Performance
New content new platform
Digitization
Live Digital Storytelling
Game Print
www.dwrc.surrey.ac.uk
Collect Yourselves! Reunion game | Devising phase
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Collect Yourselves! Reunion game | Live group phase
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Collect Yourselves! Reunion game Live group phase – colleagues (“6 months ago?”)
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Initial Collect Yourselves! design
Laptop & projector
Reunion Old collegues
Personalquestions
Timed matrix
F R A M E
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Collect Yourselves! Audience exploration – friends (“6 months ago?”)
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Collect Yourselves! Form and Extent exploration
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Collect Yourselves! Form and Extent exploration –future design?
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Collect Yourselves! Reason and Material exploration
DWRC bidding workshop ice-breaker exercise:
•What piece of work are you most proud of?
•What societal problem would you most like to solve?
•What secret power do you bring to any team?
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Answers to questions
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Question for this talk
• How do you understand and design new media experiences?
• What are the dimensions of design and how do they interact with each other?
www.dwrc.surrey.ac.uk
Form Reason Audience Material Extent
F R A M E
How do you understand and design new media experiences?
www.dwrc.surrey.ac.uk
What are the dimensions of design and how do they interact with each other?
www.dwrc.surrey.ac.uk
What are the dimensions of design and how do they interact with each other? …DESK
Phone Literacy Neighbours News & issues
Audiophotonarrative
F R A M E
Square table
Fun Students Camera-phone pics
Snap game
Round table
Community memory
Neighbours & visitors
Stories Trios
Desk Personalmemory
Family & friends
Domestic audiophoto
Placement, play-out
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What are the dimensions of design and how do they interact with each other? …CY!
Tablet Dinner party
Friends Recent news
Untimed matrix
F R A M E
Tablet & Projector
Ice-breaker Colleagues Work questions
Random matrix
Tabletopdisplay
Group therapy
Clients and therapist
Issues One round
Laptop & projector
Reunion Old collegues
Personalquestions
Timed matrix
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What are the dimensions of design and how do they interact with each other? …GLOBE
? ? ? ? ?
F R A M E
? ? ? ? ?
? ? ? ? ?
Globe Weathermap
Citizens & politicians
Weather data
Spin and animate
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More questions… for the conference
• Are these the right dimensions of new media design?
• How do you evaluate new media experiences to find the jackpots or sweet spots? How do you measure what ‘works’?
• Which comes first in FRAME? Are some dimensions more important than others? How does this connect to user-centred design?
• How do you document the design explorations and resulting knowledge? Are ‘annotated portfolios’ a potential method?
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More information on cited projects
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