from art to part - cadgraphics.co.kr€¦ · from art to part pauline deltour | product designer...

SungJoon CHO CATIA Brand

CATIA for Creative Designers from art to part

The competitive advantage

by design

Develop Creativity to Boost Innovation

Convince – for Strategic Design Decision

Collaborate – Complex Products

Acheive product Perceived Quality

Design Studios | Challenges & Success factors

CATIA for Creative Designers from art to part

Ideation

Concept

Design validation

Refinement

CATIA for Creative Designers from art to part

1) Unified Industrial Design workflow solution

2) 3D accessibility for Creative Designer

3) Streamline Design & Engineering collaboration

4) Keep Global Design Network Connected

CATIA for Creative Designers from art to part

1) Unified Industrial Design workflow solution

2) 3D accessibility UX for Creative Designer

3) Streamline Design & Engineering collaboration

4) Keep Global Design Network Connected

1) Unified Industrial Design workflow solution

2) 3D accessibility for Creative Designer

3) Streamline Design & Engineering collaboration

4) Keep Global Design Network Connected

Design

Maturity

Time

iteration step iteration step Primary Design Phase

Product Development Lifecycle Time without integrated system from concept to production

Industrial Design

Engineering

Multiple Flow Ruptures

Engineering Engineering Industrial Design

Industrial Design

Final Product Definition

Shorter Product Development Lifecycle Time

with CATIA, integrated solution from concept to production

iD

Eng.

iD.

iD.

Eng.

Eng.

Higher Design maturity by a

better collaboration between

Designers & Engineers

CATIA Creative Designers

integrated solution

Final Product Definition

CATIA for Creative Designers from art to part

Design

engineering

Consumer

Marketing

Decision

Maker

Styling

Center

Styling center

Design

engineering

Styling

Studio

Styling

Studio

CATIA for Creative Designers from art to part

1) Unified Industrial Design workflow solution

2) 3D accessibility for Creative Designer

3) Streamline Design & Engineering collaboration

4) Keep Global Design Network Connected

Concept | Conceptualization

Design validation| Visualization & Experience

Ideation | Creativity

Inspiration | Social Innovation

Refinement | Detail Design

CATIA for Creative Designers from art to part

CATIA for Creative Designers from art to part

Concept | Conceptualization

Design validation| Visualization & Experience

Ideation | Creativity

Inspiration | Social Innovation

Refinement | Detail Design

CATIA for Creative Designers from art to part

A Social user community to Share, Connect, Co-create

The enabler of social Design Innovation

Social Innovation

People

Services & Interest

Inspiration

Apps & Content

CATIA Creative Design The social user community

Concept | Conceptualization

Design validation| Visualization & Experience

Ideation | Creativity

Inspiration | Social Innovation

Refinement | Detail Design

CATIA for Creative Designers from art to part

Concept

Concept modeling

Refinement

Detail modeling

Design Validation

Visualization & Experience

Ideation

Creativity

2D & 3D Sketching Creativity 3D Creativity Rapid design variations Proportions & Volumes

Weight & Capacity

Detail Modeling Detail styling surfaces Technical constraints Reverse Engineering

Knowledge integration

Color & trim study Labeling & artworks

Virtual Proto for Design validation Rapid Prototyping

Imagery for marketing

CATIA for Creative Designers from art to part

CATIA for Creative Designers from art to part

3D Sketch to express & communicate your creativity

To transform your 2D idea into a 3D reality

Explore design alternatives & details by sketching on 3D

Introducing integrated 3D Sketching

CATIA for Creative Designers from art to part

Pauline Deltour | Product Designer "Discovering the new CATIA for Creative Designers solution was very fascinating as it enables me to literally draw in 3D… It offers a direct translation of the idea I have in mind into the 3D world and takes care of all the uncomfortable parts of the process…“

Alexandre Meyer | Automotive Designer “An incredible ergonomic step further: easier than a pen on a paper. A powerful way of working with concept: you think, you screen ! It is probably one of the first designer's mind oriented technology. This technology is transforming any creative workflow“

Jens PAULUS | Jens Paulus DESIGN “Maybe the best advantage is that you get inspired while creating 3D as you are sketching at the same time.”

X.X | Packaging Designer “Natural Sketch gives me the reason to sketch again ! It is more than a sketch, it’s a communication tool. ”

CATIA for Creative Designers with natural Sketch For a new Lifelike creative experience

Imagine & Shape | Virtual Clay modeling BMW Design Collaboration

Concept

Concept modeling

Refinement

Detail modeling

Design Validation

Visualization & Experience

Ideation

Creativity

CATIA for Creative Designers from art to part

| Quick Design Exploration & Modification

| Subdivision surfaces for Virtual Clay modeling

| Easy to use & easy to learn

3D Creativity Sculpting

CATIA for Creative Designers from art to part

CATIA Icem | High Quality Surface Modeling & Reverse Eng.

Concept

Concept modeling

Refinement

Detail modeling

Design Validation

Visualization & Experience

Ideation

Creativity

CATIA for Creative Designers from art to part

| Acheive Class-A surface quality

| Convergence Style & Engineering

Surface Refinement

ICEM products – Strategy & positioning

TIME

TEC

HN

OLO

GY

INNOVATION

CONTINUITY

ICEM Surf

CATIA Icem

ICEM Surf Continuity solution ICEM Evolution with DS Perenity

CATIA Icem Innovative solution Unify best of both

Flexibility

Power

Precision

Freedom of Creativity

virtual Clay modeling

Imagine & Shape

Subdivision surfaces

Subdivision Surfaces

Detailed High Class Surfaces

For Styling & Class-A Surfacing

CATIA Icem

Explicit Surfacing & Reverse Eng

Feature based Surfacing

Associativity & Automation

Generative Shape Design,

Global Def & Feature Surfacing

Knowledgeware

| Unified Modeling environment

| Combine Flexibility, Precision & Power

| Creativity & Technical details

Unified Modeling

• Continue to deliver the Best-in-Class “explicit” Class-A Solution with ICEM Surf

ICEM Surf

Pure Explicit Modeling Best in class explicit workflow

The art of surface modeling

Surface refinement | Continuity & Innovation

4.10 4.11

4.12

4.9 4.8

1 New command

27 Enhancements • Windows 64bit support • New Gap command • FlexNet, • etc ....

3 new commands

23 Enhancements

18 Enhancements

• HDR Light Sources • Curve Blend • Curve Matching • etc ....

• New Tri-Tangent Fillet • New Advanced Fillet • New Styling Corner • etc ....

Surface refinement | Continuity & Innovation

CATIA Icem Perfection in Surface Quality

Parallel Commands

Associativity & Explicit

Capture & re-use

Integrated workflow

From explicit to Associative & integrated Class-A modeling

Inte

gra

ted w

ork

flow

• Continue to deliver the Best-in-Class “explicit” Class-A Solution with ICEM Surf

• Build the new generation of High Quality Surface modeling solution & methodology totally integrated in CATIA. To unify explicit & associativity.

ICEM Surf

Pure Explicit Modeling Best in class explicit workflow

The art of surface modeling

1) CATIA Integrated Best-in-Class ICEM Surfacing technology

2) Unified Surfacing solution: Power | Precision | Flexibility

3) Streamline Design & Engineering collaboration

4) Keep Global Design Network Connected

CATIA Icem Perfection in Surface Quality

CATIA Icem Perfection in Surface Quality

Explicit AND/OR Associative Modeling Embedded approximation Managed deviation Feature Modeling

Specialised Features & Diagnostic

Expert features : Helix, Gap Surfaces, Accelerated Surfaces, Loft Surfaces, Tubing, … Advanced analyses : Flat Region, Head impact, Gap, Levelling, Surface Checker

Bi-directional interoperability beetwen CATIA & ICEM Surf

Native files formats & Official data exchanges

CATIA Live Rendering | Interactive Rendering Nikon Design

Concept

Concept modeling

Refinement

Detail modeling

Design Validation

Visualization & Experience

Ideation

Creativity

CATIA for Creative Designers from art to part

CATIA for stereo or milling CATIA for Hybrid Design CATIA Reverse Engineering

Design validation | Physical Prototype

Final Design validation

Complexe Decision

Volume & proportion

Design validation | Visualization

CATIA Rendering CATIA Rendering Animation Real time Design Review scale 1:1

Quick Virtual visual Decisions

Aesthetical Shape, volume & proportions

Artwork, Color & Trim studies

Design Review & Validation

Perceived Quality Studies

2 unified & integrated Viz engines

Design Creation

Design validation & presentation

Realtime Color & Trim Design study

Visual Perceived Quality

Visuals for technical documentation

Visuals for marketing materials

For Multiple needs

• Realtime Visualization

• Interactive Raytracing & GI

Design validation | Visualization

Interactive Raytracing & Global Illumination

Based on Nvidia Mental Images iray

Interactive GI + Raytracing

Physically Correct

Hybrid CPU & GPU CUDA

Photograph Lifelike user experience

CATIA Live Rendering for a new LifeLike Visual Experience

CATIA for Creative Designers from art to part

Silverbull by marc boulangé

Join the community !

https://swym.3ds.com/#community:365

CATIA Creative Design The social user community

TIMEFRAME

PACKAGE & BRIEF

Project validation

CONCEPT DESIGN

Design freeze

SURFACE REFINEMENT

Project Exploration

ENGINEERING

Final Data Production

TOOL DESIGN

Integrated solution - CATIA

Faster

Better

Cheaper

Industrial Design Concept Design

Surface Refinement Class-A Surfacing

Mechanical surfaces Tech surf & BiW

CATIA Design | Integration & Collaboration