funky projects - cocreation sucks!
Post on 07-May-2015
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CO-CREATION SUCKS!!!
SDN-MADEIRA 260909
ANTITHESIS OF CO-CREATION AND INNOVATION
ASIER PEREZasier@funkyprojects.comwww.twitter.com/asierfunky
FOR PEOPLE AND BY PEOPLE
ALL INNOVATION IS SOCIAL
OPEN BIZ
FARNSWORTH GLASS HOUSE
JOHNSON MIES
SEAGRAMBUILDING
TAYLOR,FORD&CO.
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HUMAN CENTERED
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COCREATION IS STILL ON AN INDUSTRIAL
VALUE CREATION MODEL
3D WEB EXPERIENCE
B2C
ASOMO’S VALUE FOR FINAL CONSUMERS
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AN ILLUSION IS A DISTORTION OF THE SENSES, REVEALING HOW THE BRAIN NORMALLY ORGANIZES AND INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE
ILLUSION OF INNOVATION DUE
TO PARTICIPATION
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HUMAN CENTERED
INCREMENTAL INNOVATIONVS
RADICAL INNOVATIONDEPRIVED
INNOVATION
CONVENTIONAL WISDOM
KENNETH GALBRAITH
TRULY CORRECTvs.
CONVENIENTLY ACCEPTABLE
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HUMAN CENTERED
CONSENSUS CANCELS
INNOVATION
MEPHISTO
PREDICTABILITY BRINGS NO
INNOVATION BUT ACCEPTANCE
WHAT VALUE DOES COCREATION
PROVIDE TO THE PARTICIPATING
PERSON?
Deliberative public engagement should not be used:‣ when crucial decisions have already been
taken; or‣ if there is no realistic possibility that the
engagement process will influence decisions.
DIVERSITY & POLYSEMIA
WE AGREE TO DISAGREE
www.hellochange.ning.com
NESKATEKA SURPRISE VIAJE EN TU CIUDAD
THIRITOPA THEBESTOF
VUELO BERDINSAREA FENA WORKSHOP
VIAJE EN TU CIUDAD
CONCLUSIONSIf you were at the talk you might remember some of the ideas we debated, please write them at the comments of SlideShare
Some of them were:- Yes we cheat ourselves-We’re too hard facts driven to convince customers- Diversity, agreement for disagreement, beyond predictable…- …
FUNKY PROJECTSwww.funkyprojects.comasier@funkyprojects.comwww.twitter.com/asierfunky
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