gamification of online communities
Post on 14-Jan-2015
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Phil Wride
11 year veteran of the videogame industry and
experienced digital marketer
Chartered Institute of Marketing Committee Member – Surrey Branch
What is an Online Community?
“An ‘owned’ space for building user-brand and user-user relationships often facilitated by a Community Manager. This user-brand and user-user ethos supports the creation of a “sticky” environment that participants keep wanting to visit and contribute to.”
Is a Facebook Page a Community?
Social Media creates Audiences
Gamification & “Real” Communities
Positives
Gamification is being baked in
Negatives
Community Managers don’t understand and appreciate what Gamification is about and the behaviours it can help drive
Negatives
If they don’t understand they aren’t able to see the negative behaviour and will then be measuring the wrong things
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