get better at digital marketing in 2017

10 trends & tips

to get better at

Digital Marketing in 2017by Prateek Shah,

Digital Marketing Trainer &

Founder, Digital Defynd

www.digitaldefynd.com

One of India’s largest communities of Digital

Marketers. Close to 20,000 active members.

Has reached out to 1,50,000 + digital

professionals so far.

Fynd People. Fynd Agencies. Fynd Trainings.

Warming Up

You can Tweet your questions to

@LeadSquared @PrateekShah using

the hashtag #LSQWebinar

The year of conversion.

(Measure and Analyse) X Repeat

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4 Cs of Digital

Content

Cost

Conversion

Common Sense

Content is not the King.

Distribution is the King.

Nobody has time for hundreds of blog posts,

but everybody wants to read the one that

everybody reads.

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People watch more than

they read these days.

Communicate visually.

Inshorts is bigger than major news portals.

Lowering attention spans everywhere.

3#LSQWebinar

All organic marketing is

getting tougher.

Start Spending more.

Facebook organic is nearly dead. Google is

pushing ads like never before.

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The true rise of

automation.

You were reminded about this webinar

through an automated mail.

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6

Shift from mobile apps

to mobile responsive.

How many new apps did you install on

your phone in the last month?

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People are getting tired of

ads. Try Native Advertising.

87 million people will use adblocker in 2017.

Rise of 30% YoY. Source : eMarketer

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8

Influencer Marketing

needs to be measured.

These days, everybody is an influencer.

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9

Don't ignore the new

platforms. Don't try to be on every

platform.

Before marketing on snapchat, check your

surrounding to see how many use it.

#LSQWebinar

Short term is the new long term.

Instant is the

new short term.

The contents of this presentation are only

valid for three months.

10#LSQWebinar

Thank You.Questions? #LSQWebinar

Do join our unmissable fortnightly mailer at

digitaldefynd.com(You’ll regret it if you don’t)

@PrateekShah

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