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Post on 08-May-2015

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GetJar+ is GetJar's unique app marketing package and secret sauce behind the launch of Angry Birds and Zyga's Mafia Wars. This doc explains what it is and how publishers can leverage it turbo charge downloads

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INFO PRESENTATION

What is GetJar+?

2

What is GetJar+?• GetJar+ is an exclusive app marketing package reserved for premium app

publishers and GetJar partners

What is the benefit?

• Simplicity. GetJar+ apps offer a one stop shop of marketing support not found on other app stores including PR, media buying and case studies

• Reach. GetJar+ allows publishers to distribute their apps to over 100 million consumers in 200 countries and across multiple ad networks

• Scale. GetJar+ apps receive premium placement on GetJar that significantly increases downloads.

How does an App qualify for GetJar+?

• Provide a full version of a high quality app for one or more platforms• Publisher should

• during the promotional window, provide GetJar+ app with marketing programs that generate significant awareness and drive traffic to the publishers app on GetJar using GetJar’s App it! link

• OR, if the publisher cannot provide marketing support, contribute a dollar value marketing budget to allow GetJar to purchase additional downloads both through owned and partner channels

• Publishers who would like to upgrade automatically to have Platinum Tier support can do so by committing a minimum of $100,000 in budget for GetJar to invest in marketing programs to drive awareness of their app.

Setup Process and roles

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Developer/Publisher GetJar

• 30 days out. Developer sends a test version of the app to GetJar for review at least 30 days prior to target launch date. This gives GetJar adequate time to preview the application

• 21 days out. Developer outlines marketing support plans using own marketing reach, or alternatively confirms budget commitment.

• 7 days out. Marketing assets sent to GetJar

• 72 hours out. Final application builds sent to GetJar.

• GetJar will take care of all hosting distribution and delivery

• GetJar handles all handset detection and delivery of appropriate files

• GetJar provides complete reporting and analytics on downloads by phone, platform, country, carrier, etc.

• GetJar provides launch data for Android builds (if desired)

• GetJar can source all media buying and optimize ad campaigns across multiple sources

GetJar+ levels of support

4

GetJar+ Process

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Formal introduction of

application

Developer fills out GetJar+

template

Application goes through

review process

Application will be given a

tier rating

Developer provides

marketing assets to GetJar

designer at least 1 wk

before launch

Developer provide

application builds to GetJar at

least 72 hours before launch

Application launches on GetJar with marketing plan going into effect

Examples of GetJar support

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Website branding

Press coverage

Premium mobile/website placement

Examples of GetJar support

7

Social Media

3000+ Twitter followers

4000+ “likes” 190K+ monthly

active users

Examples of GetJar support

8

Application specific e-mail to 233K+ consumers

Examples of GetJar support

9

Case Studies

Past GetJar+ Partners

10

Examples of GetJar+ Coverage

11

Examples of what other partners have done

12

How do I apply?

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If you are interested in becoming a GetJar+ Partner please send an e-mail inquiring about the program

to:

Patrick Mork

patrick@GetJar.com

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