get more direct bookings - hftpdirect bookings price monitor 16 this hotel reviews price comparison...

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GetMoreDirectBookings

MaximizingConversionontheHotel'sWebsite

Which is the objective of a hotel’s website?

Sell rooms

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AttractUsers

Convert Users in

BookingsX

#ofVisits

%ConversionX

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Yes / No

This Hotel / Other Hotel

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How does the Customer decide?

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Most current websites just describe the hotel, its prices, and its offers.

Customers want to compare

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Conversion: We are selling to her

1. I want this hotel

2. I want this hotel at the best price

3. I want this hotel at the best price, now

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The Booking Decision Process

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Reviews

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RReevviieewwss MMoonniittoorr

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RReevviieewwss MMoonniittoorr

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TThhiissHHootteell

ReviewsPrice

Comparison

AAtt BBeesstt PPrriiccee

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PPrriiccee MMoonniittoorr

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• Comparisonvs.OTAsshowsclientstheyarege�ngthebestavailableprice

• Eachhotelcanshowupgrades/perksforitsdirectbookings

PPrriiccee MMoonniittoorr

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TThhiissHHootteell

ReviewsPrice

Comparison

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Urgency& Scarcity

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If the Customer is not convinced, then use:

Retention Messages

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If the Customer is not convinced, help him:

Save his Search

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Through A/B testing, we compare web traffic with and without our product and show increases in convesion and profitability

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We bring additional bookings by taking the risk: we pay for the ad campaigns, making it a no-brainer product for the hotels.

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Conversion before TrafficInvesting in improving conversion shows quick and profitable results

Customers want to CompareLet’s help them do it within the website, and showcase the hotel in the context of their search

Price, Reviews and UrgencyAnd if the client is not ready to book, help her remember the hotel and come back later

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