get more media! create a book hook
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Radio & TV Promotion!
Author Marketing Experts Inc
Get your book marketing on the express train to
success!
http://www.amarketingexpert.com
Turning authors into Success Stories
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Author Marketing Experts Inc www.amarketingexpert.com
Creating a Book HookCreating a Book HookSuper secrets for creating a Super secrets for creating a
fantastic elevator pitchfantastic elevator pitch
“Consumers buy for their reasons, not yours.” Orvel Ray Wilson
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Author Marketing Experts Inc www.amarketingexpert.com
An Elevator Pitch Explained
An elevator pitch is a 1-2 sentence description of your book
YOUR 80,000-WORD BOOK NEEDS TO BE A 15-SECOND SOUND BITE
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Author Marketing Experts Inc www.amarketingexpert.com
Elements of a Great Elevator Pitch
• Emotion• Helpful• Insightful• Timely• It must matter to your reader!
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Author Marketing Experts Inc www.amarketingexpert.com
A Book Hook Explained
A book hook is your pitch to the media, bloggers, bookstores, etc.
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It’s All About Timing
• Timing is everything• It’s much easier to get someone interested in
something they are already interested in• Open up a calendar and start planning!
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Emphasize the Benefits (never, ever sell your book)
• It’s never about your book, it’s always about what your book can do for the reader
• The WIIFM factor• How will your book enhance their life?
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Creating a Book Hook
• You can position your book on a number of things: • Current events• Seasonal• Holidays• Blockbuster Movies• Celebrities
If your book doesn’t have a hook it’s going to sink!
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Author Marketing Experts Inc www.amarketingexpert.com
Media & MarketingMedia & Marketing
With the focus on…
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The Media Food Chain
National Media
Regional Media
Trade Media
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Author Marketing Experts Inc www.amarketingexpert.com
Remember the HUH Factor
• Be Hip, Unique, and Helpful! • Always give more than you get.• During an interview, never, ever say: “Well, if
you’d read my book.” or “It’s in my book.” Just answer the question, the audience will know the information came from your book!
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Author Marketing Experts Inc www.amarketingexpert.com
The Art of the Pitch
• Create a local angle for a national story• Best seasonal times to pitch: Valentine’s Day,
summer, between Thanksgiving and New Year’s Day
• Pitch your topics on government holidays• Pitch fluff pieces on Thursday - the slowest
news day• Don’t pitch during sweeps: Feb, May, Oct/Nov
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Author Marketing Experts Inc www.amarketingexpert.com
Thank you for attending!
Author Marketing Experts Inc
Contact: (858) 560-0121penny@amarketingexpert.com
Is your book marketing campaign just peddling along?
Call us today for a free consultation!
www.amarketingexpert.com/
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