get personal & sell faster - linkedin generated digital postcards

Agenda 30 Minutes:

Why? - Cut Through Noise, Get Noticed, Sell Faster

What? - Digital Postcards – personal microsite solution

Applications? – Demand Gen, Sales Enablement, Events, more ..

Demo / Play Around / Questions

Why?

RISE ABOVE THE NOISE!

Current & Desired ….

 Corporate Website

  Email

  Product / Campaign Site

 Direct phone call

 Content Marketing

Want to …  More Differentiated  Marketing Automation   Video … but …

  Social Selling   Leverage other content

More You

Less Stuff

24 flavors = 60% sampled. 3% purchased 6 flavors = 40% sampled. 30% purchased

Traditional Email / Microsite

Above the fold19 things to click on

Include drop downs 47 Total page 85 choices

Traditional Email / Microsite

For Everyone … Too Much

Traditional Email / Microsite

11  

For Everyone … Too Much

Less Stuff … More You

85 vs. 4

Traditional Email Digital Postcard

More You

Engage With Video Personally!

without Shooting Video Video!

Personal Video

Good – Easy to Do Bad – Easy to Do

Live Video Webcam / Smartphone Voice over Single Image

Voice to Video - Over Image Sequence

Options

Less Stuff … More You

More You … Personal & Professional

More You … Personal & Professional

More You

Less Stuff

Results

More Meetings

7 in 1 day

More Velocity

Stalled – CXO meeting

Faster Sales

6 months – 3 Days

What

Personal Microsite Solution

Different Than …. 1 to Many

LinkedIn / About Me / Personal Page Corporate / Product / Campaign

One To One

To “Everyone” (don’t know) - On LinkedIn, Twitter, Facebook, etc. - in Signature

To “Many” (know about) -  Campaigns, Events -  Persona’s, Industries -  Problems

To “Few” (know more) -  Target Accounts -  Trigger Event Follow up

One to One (know personally) -  Named / Specific People -  Pre-meeting -  Post-meeting -  Won’t meet

Basic Branded Postcard Learn More Content - Intro video - Brochure - Demo Call to Action

To All, Many, few, One

Brochures

Videos

Slides

Demo’s

Message + Content + Context

Brochures

Testimonials

Slides

Demo’s

One Track-able Link. Mobile Enable

Personal Video options: - Traditional video (webcam / other) - Digital storytelling (Voice + photos & graphics. Phone in)

Personal Multimedia Message (video)

Personal Video

Good – Easy to Do Bad – Easy to Do

Live Video Webcam / Smartphone Voice over Single Image

Voice to Video - Over Image Sequence

Options

Send, Track, Know

Send, Track, Know

Applications

Digital Postcards Demand Gen!

Digital Postcards Sales Follow Up!

Digital Postcards Jobs & Recruiting!

Digital Postcards Get New Meetings!

Digital Postcards Thought Leadership!

Digital Postcards Pre & Post!Events!

Introductions Personal!

44  

45  

Pricing

Introductory  Pricing   Freemium   Basic   Enterprise  Price   20  days  /  $0   $19/month*   Call  for  Quote  

#  of  Postcards   Unlimited  /  1   Unlimited   unlimited  

Custom  Template  &  Branding   Yes   Yes   Yes  

 -­‐  Full  EdiFng     Yes   Yes   Yes  

 -­‐  AnalyFcs   Basic   Basic   Custom  

 -­‐  Instant  noFficaFon   Yes  /  No   Yes   yes  

Additional Service Options:   Campaign design   Postcard build & configuration   Pitch development, training & support   Social selling enablement   Personal image sequence   Content development

http://my.storyquest.com/milesaustin/

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Questions …