get yourself connected! - creating a joined-up social media presence for your library service

Get yourself connected!Creating A Joined-Up Social Media Presence For Your Library Service

Mark Clowes & Rebecca Stevenson

Overviewi) The scope and day-to-day operation of social media activities at two library servicesii) Selecting contentiii) Linking different platforms (for non-techies)iv) Building your networkv) Measuring the impact and value of social media activity

Social media & libraries1. 61% of libraries have been using social media 3 years or more2. 30% post to social media daily3. 25% of libraries have more than 5 individuals updating their

social media pages4. Facebook is the most popular social media channel5. 72% of libraries have no social media policy or plan in place

Survey conducted by Taylor & Francis (2014) reported at: http://www.cilip.org.uk/cilip/blog/5-ways-libraries-are-using-social-media

What we mean by “joined-up”• Connected to your audience(s)• Consistent in tone and style across

multiple contributors• Connected across multiple platforms

to increase visibility

03/05/2023© The University of Sheffield

Some of the platforms we use…Twitter

YouTube BloggerWordPressPaper.li

Choosing the right platform

Image by Chris Lott used under a CC-BY licence

Team work

Image by Amanda used under a Creative Commons licence.

Content How do we choose what to post?

Sources Audience Platform Organisational policies (and politics)

Sources Table of contents

alerts News websites Current awareness

bulletins/blogs Charities/

organisations Social media

Content How do we choose what to post?

Sources Audience Platform Organisational policies (and politics)

Technical aspects of linking different platforms (for non-techies)

• Linking accounts • Allowing users to find them all in one place

Your

Site

Building your network• Who to follow• Building your audience

• Follow you, follow me?• Retweets

• Promoting your feeds• Email signatures• Conference presentations

Image by Andrea(Used under a CC-BY

licence)

IMPACT

Increasing impactWhat do you want to achieve?

1. For your library2. For the organisation you serve3. For your professional career

03/05/2023© The University of Sheffield

source: sumall.com

How’d your week go?

Playing the game?https://www.youtube.com/watch?v=_PKZCg5okDk

Altmetrics“No one can read everything. We rely on filters to make sense of the scholarly literature, but the narrow, traditional filters are being swamped. However, the growth of new, online scholarly tools allows us to make new filters; these altmetrics reflect the broad, rapid impact of scholarship in this burgeoning ecosystem.”

http://altmetrics.org/manifesto/

Image by Peyri Herrera (used under CC licence)

Conclusions• Using social media needn’t be technically

demanding nor time-consuming, as long as you run things efficiently

• Success comes from knowing your audience and what interests them

• Find new content regularly by choosing the right people to follow

• Monitor your impact and make sure you’re achieving your objectives

Thanks for listening

Image by SEOUsed under a CC-BY licence

m.clowes@sheffield.ac.uk r.stevenson@sheffield.ac.uk