getting ux stuff done - ux bristol 2013
Post on 28-Jan-2015
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Scope
CostQuality
“Must Have” Basic Expectations
AttractiveExcitementGenerators
One-dimensionalPerformance
Pay Offs
1
2
3
4
Solid closing keynote
User Journey
Use
r E
xpe
rie
nce
½ hour sales pitch by sponsor
Amazing speaker you haven’t seen
before
End
Peak
User Journey
Use
r E
xpe
rie
nce
AttractiveFeature
Performance Feature
Must Have Feature
PerformanceFeature
Phase 1 Basic Basic Basic Basic
Phase 2 Good Good Basic Basic
Phase 3 Best-of-breed Best-of-breed Good Good
Phase 4 Best-of-breed Best-of-breed Best-of-breed Best-of-breed
NeutralNeutral NeutralSatisfied
AttractiveFeature
Performance Feature
Must Have Feature
PerformanceFeature
Phase 1 Good Basic Basic None
Phase 2 Good Good Basic None
Phase 3 Good Best-of-breed Good Basic
Phase 4 Best-of-breed Best-of-breed Good Good
NeutralNeutral NeutralDelighted
Design Publishing Tools
Mobile Categories Related Stories
Comments Search Personalis-ation
Phase 1
50pts
Stretch goals
10pts
Phase 2
25pts
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