ghosttunes mom launch
Post on 13-Apr-2017
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Mom LaunchPrepared:
January 7, 2015
#GarthLovesMom Overview Targeted media included: Mom Bloggers and
social influencers in the Mom blog space
#GarthLovesMom 74 National Bloggers Participated in the
GHOST TUNES/Garth Brooks Holiday Campaign
Bloggers were charged with sharing the new Ghost Tunes platform, promoting the #GarthLovesMom contest and highlighting Garth Brooks’ new single, “Mom,” on their sites
Program consisted of posting across their social channels 1 post 2 Pins 2 Tweets 1 Facebook post and 1 Instagram post (if applicable)
6.4MM uniques and 16.27MM page views 21.7MM number of impressions across the sites
and social channels Over 14MM impressions on Twitter
#GarthLovesMom with a reach of over 5MM (via Hashtracking)
“Mom” Coverage
GhostTunes YTD Recap Announcement Earned Media
Impressions GhostTunes 1.0 Launch 134,086,811+Montgomery Gentry Breast Cancer Awareness
120,000,000+
Halloween Sneak Peak 82,754,415+GhostTunes 1.5 Launch 220,819,911+“Mom” Launch 21,700,000+
Your FH Team looks forward to generating even more coverage in the future!
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